Julio’s salsas looked to Envision Creative Group and our expertise in food package design to help introduce several new salsa flavors to their popular salsa line and even add a new Habanero and Chipotle pepper sauce to the mix. We determined that a shift in brand design was necessary to meet the objective of an increase in perceived value. All produce photos used on the labels were custom shot in our studio and all labels were redesigned from scratch. The new brand style has been a huge hit and a redesign of their line of chip packaging is scheduled next.
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