Logo & Branding
With a bold night hawk inhabiting the negative space of a red flame, our new logo for Night Hawk illustrated the brand’s most important differentiator: the charbroiled beef.
Packaging
The new packaging—and new food photography—made Night Hawk competitive on freezer shelves, and the website enabled fans to learn about products, nutritional information, and Night Hawk news. Our efforts helped Night Hawk see a 45% increase in sales year over year.
Photography
Web
The new packaging—and new food photography—made Night Hawk competitive on freezer shelves, and the website enabled fans to learn about products, nutritional information, and Night Hawk news. Our efforts helped Night Hawk see a 45% increase in sales year over year.
Social Campaigns
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