Logo & Branding
With a bold night hawk inhabiting the negative space of a red flame, our new logo for Night Hawk illustrated the brand’s most important differentiator: the charbroiled beef.

Food & Beverage
Currently located in Buda, Night Hawk Frozen Foods began in 1965, when the Night Hawk Restaurants in Austin, Texas started producing frozen dinners for “meat and potatoes” devotees.
Although Night Hawk had a dedicated fanbase of Texans over the age of 40, their outdated aesthetic didn’t live up to the product itself—and sales were starting to stagnate. In 2013, they approached us looking for a complete rebrand that would reach and resonate with new audiences.
With a bold night hawk inhabiting the negative space of a red flame, our new logo for Night Hawk illustrated the brand’s most important differentiator: the charbroiled beef.
The new packaging—and new food photography—made Night Hawk competitive on freezer shelves, and the website enabled fans to learn about products, nutritional information, and Night Hawk news. Our efforts helped Night Hawk see a 45% increase in sales year over year.
The new packaging—and new food photography—made Night Hawk competitive on freezer shelves, and the website enabled fans to learn about products, nutritional information, and Night Hawk news. Our efforts helped Night Hawk see a 45% increase in sales year over year.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.