Planning Your 2015 Digital Marketing Strategy


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Digital Marketing Strategy

2014 is coming to a close and it’s time to think about 2015. There’s always a rush of commitment to weight loss and exercise around the new year, but how are you beefing up your marketing strategy? Inbound marketing is not a trend and it’s not going away anytime soon. Now is the perfect time to start planning for some changes in your strategy. Here are 5 simple steps you should incorporate into your 2015 marketing strategy:

1. Focus on keywords and on-page optimization

You want every piece of content you publish to bring in more search engine traffic. Keep your URLs short and keyword rich. Know that the first 3-5 words are given the most weight and create your URLs with that formula in mind. Your title tag is the single most important on-page SEO tool. You don’t always need to start your title with your target keyword, but it’s been proven that the closer it is to the beginning, the better it does in SEO. Adding modifiers to your title can help you rank in longer versions of your target keyword, as well.

2. Fine tune your email marketing strategy

Effective email marketing is increasingly difficult to master. Send too much and you’re considered a spammer. Send too little and you don’t gain any revenue to justify the expense. And then there’s the whole getting lumped in with all the other marketing emails situation. Select an email marketing provider to eliminate much of the hassle. Make sure your email clients are receiving updated and new information and eliminate expired and old stuff from the emails. Determining the purpose of your campaign can help you clean up your database and keep fresh information flowing. Add a link to your email signature that allows more people to opt-in so you are spamming less. Make sure you can recognize the unqualified leads and don’t write them off. Target them with great text and attractive subject lines instead.

3. Consider Facebook re-marketing and promotion

With Facebook’s Edgerank Algorithm, the likelihood for a business to appear high in the newsfeed is less likely. Adding just $5.00 in promotion to select Facebook posts will increase your interactions. Boost your 2015 posts and watch the communication with your clients climb to new heights. Also, if you haven’t taken advantage of display advertising on Facebook, you’re missing out on a huge social media marketing opportunity. Not only does it offer brand exposure, it yields one of the highest returns on investments for your clients. This leads to better conversion rates with a flexible budget providing a more effective strategy. It will give you the edge you seek in the crowded world of digital marketing.

4. Incorporate Google into your strategy

Google+ may not seem huge, but it does offer search engine optimization on the localized level. Google also owns YouTube, so adding videos to your online marketing scheme can give you more search engine exposure. This helps build a rich marketing strategy that not only changes the game plan, but tells your customers you are serious in your marketing initiatives.

5. Remember, the purpose of inbound marketing is to build your brand and draw in traffic.

Consider the amount of time searchers spend on your page and use that as a guide for the content you present there. You want searchers to hang out for awhile so make sure you provide engaging content with tantalizing visuals and strong keywords.

After all, as Robin S. Sharma once said, “If you really want to be world class – to be the best you can be – it comes down to preparation and practice.” Take advantage of the new year to slim down your marketing strategy to the important things. Now that you’ve planned that out, start researching those new diet fads.


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