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As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all…
The New Social Media 10 Commandments [blog post]
…changed. Millennials and Generation Z have quickly and efficiently been evolving our digital landscape and platforms are scrambling to keep up. As businesses and marketers, it’s important for us to…
SXSW Marketing Tips: How to Market off the Official Grid [blog post]
…and Gen-Z love a well-designed sticker (just ask my reusable water bottle), planners, tote bags, and more. Your limited (or non-existent) budgets can stretch by implementing these SXSW marketing tips!…
Come In, We’re Open: 4 Tips To Help Restaurants Succeed Post-COVID-19 [blog post]
…letting it happen. According to Datassential’s study, Money Matters, Baby Boomers said they plan to tip more post-COVID-19 and would try to visit restaurants more. While Gen Z and Millennials,…
Top 4 Instagram Updates & Features to Use in 2021 [blog post]
…in 4 Millennials and Gen Z-ers look for Stories of the products and services they want to buy. In May of 2021, 5 years after the release of Instagram Stories,…
4 Ways To Recycle Content On Social Media [blog post]
…snippets can be images, quotes, sneak peeks, and more! Share snippets on your Instagram or Facebook stories – Did you know that 59% of Millennials and 70% of Gen Z…
How to Make Your Marketing Ads Stand Out Amongst Holiday Campaigns [blog post]
…choose from. In fact, 87% of Gen Z shoppers look at platforms like TikTok and Instagram for holiday shopping inspiration. Get creative with how you can advertise to your audience…
Responsive Search is Here: What You Need to Know [blog post]
…Generation Z now makes up a growing share of the American population and their spending power is massive. But, they hate advertising. They’re digital natives and have spent their childhood…
Snapchat 101 [blog post]
…take advantage of this platform. What is Snapchat’s demographic? Between the ages of 13-24 45% between 18-24 About 70% of users are female Gen-Z and millennials What type of content…
Instagram: The Ins and Outs [blog post]
In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has…
