Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization...read more
Build Your Best Email Marketing Campaign… Ever
Build Your Best Email Marketing Campaign… Ever
In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use - in particular, the use of email. Countless different industry blogs utter the...read more
Effective Digital Marketing Requires a Game Plan
Effective Digital Marketing Requires a Game Plan
Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These...read more
Why I Love Writing for “Boring” Industries
Why I Love Writing for “Boring” Industries
I love "boring" industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian,...read more
SEO for Business: Mistakes You’re Making At This Very Moment
SEO for Business: Mistakes You’re Making At This Very Moment
It’s not me, it’s you. Well, it might be you. There’s a chance you’re doing everything perfectly when it comes to SEO for your business website/blog, but it’s more likely that you could use some, shall we say, tweaking. A bowtie straightened....read more