It’s likely coming to a state near you in one form or another. The Cannabis revolution has begun and, much like computers and the .com revolution of the ’90s, it’s causing confusion among business owners, marketers, and advertisers alike. Thanks...read more
You Have HubSpot, Now What?
HubSpot is one of those powerhouse marketing automation tools you’ve heard about and now you are the proud owner of a bouncing baby HubSpot account. Hooray! Yipee! Mazel tov! But what’s next? One of the things I see a lot? Businesses excitedly...read more
Are Google My Business Posts a Thing?
Consider this: According to a HubSpot survey, 50% of people who find a business via local search will visit that business the same day. In addition, 76% of people searching for a service or product “near me” visit the business that they find in that...read more
Why Vertical Content Matters
It wasn’t all that long ago that the very idea of vertical video or content would send a shudder down most of the Internet’s spine. “For ’s sake, record in landscape” was an all-too-common comment under any viral cellphone video shot vertically....read more
Local Services Listing Page 101
We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches...read more