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Remember when we talked about your unique selling proposition? Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully. You cannot develop effective marketing collateral,...read more
Not too many years ago, websites were designed specifically for desktop or laptop viewing. With the rapid advancement of the digital age many of these websites became outdated and difficult to access via mobile device. Users were frustrated and developers...read more
Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and...read more
You've done the grunt work and are now the proud owner and operator of a small business. Now for the hard part: attracting and keeping loyal customers. The key to reaching new, loyal customers is to attract them to your business with an eye-catching logo,...read more
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product....read more
