From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine…more
5 Steps to Direct Mail That Actually Works
5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done right. The first goal…more
5 Reasons Custom Websites Are The Best
The internet has revolutionized businesses around the globe, from small mom and pop stores to large-scale corporations. As technology advances, the pressure on businesses to create a professional and unique online presence is stronger than ever. If you are a business owner without a website, or if you…more
4 Keys to the Best Menu Design
One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might be true in some restaurants, it certainly…more
How to Cook Award Winning Brochures
Truly stunning and effective brochures are tough to make. While every business needs this creative, informative, and tangible marketing tool, not every business owner can (or wants to) take the time to try to conceptualize, design, write, and print an impressive business brochure. Design agencies specialize in bringing…more
5 Reasons You Need A New Website
Ten seconds. Your website’s visitors only need 10 short seconds to determine if they will browse a little while longer or make like Jennifer Lopez’s husbands and split. Your website should be your 24-hour salesperson, forever there to greet visitors, assist in their shopping, and help them learn more about…more
The Thought That Goes Into A Billboard Design
It may be tempting to think that effective billboard design is nine parts “find an attractive person to plaster on it” and one part “everything else,” but there really is much more thought that goes into the process. The reality is that effective billboard design requires creativity, a…more
What Makes a Good Sign Design
Having the right sign for your business is a big deal. It’s the first thing people will see when coming into (or passing by) your building. The wrong design can be off-putting for a lot of people, and can even turn potential customers away. So what makes the…more