You’ve done the grunt work and are now the proud owner and operator of a small business. Now for the hard part: attracting and keeping loyal customers. The key to reaching new, loyal customers is to attract them to your business with an eye-catching logo, and for that…more
Is Poor Packaging Design Limiting Your Brand’s Success?
For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product. Numerous studies, including one published in…more
It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing
When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little work into design, right? How bad could…more
Transform Your Collateral Design in 5 Easy Ways
Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand’s credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions to make your collateral design unforgettable and unique in a sea of brochures: Start with…more
5 Crucial Questions to Ask When Hiring a Graphic Design Agency
The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions to ask yourself while you’re investigating…more
3 Trade Show Sign Design Blunders That Even the Pros Make
While trade shows are often the perfect place to debut a new product or service and capture a buzz in your industry, they can also be a waste of time and money if you fail to connect with your target audience. Sign design is an important and often-overlooked element of trade…more
Good Product, Little Success? Develop the Right Packaging Design to Boost Your Sales
Sure, you have a great product and once customers try it they’ll be hooked. But first they need to feel enticed to buy it, and that’s where the right packaging design for your product can make all the difference. Here are some key things to keep in mind when packaging…more
The Best Infographics for Your SEO Strategy
Information graphics (infographics) are images that combine informational text and graphics to create a pictorial explanation of your content. Essentially, the point of an information graphic is two-fold. One, it explains your content in a simple format to your audience. Two, it makes your content easy to share via…more