Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort. As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more
What is Brand Repositioning?
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more
The Language of Color
When we look at color not just from an artistic stance, but from that of a marketer, color is a reinforcing voice that helps drive prospects to a business subliminally. Colors have the powers explained above to create emotional responses that can sway potential customers’ behavior to make…more
Innovative Packaging Designs We Love
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest innovations in design…more
Adapt or Die: Is it time for a brand refresh?
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more
The Pitfalls of Being Edgy
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be…edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older half of Generation Z gain more and…more
The Evolution of Our Brand: The Envision Creative Logo
The History of the Envision Creative Group Logo We’ve heard many clients express how engrained their current logo is in the minds of their customers, and how—after 10+ years of being in business—it would hurt them to ever change it. It’s a common misconception among companies and one we…more
A Roadmap to Marketing Design in 2017
Marketing design is one of the most abused, misunderstood, and impressive elements of marketing and sales. The earliest examples of modern advertisements were first witnessed during the 19th century for Pears Soap. Ever since then, design has played a critical role in the development of marketing and advertising…more