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Category Archives: Marketing

5 Crucial Steps of Any Brand Development Process Worth A Damn

  Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email marketing and video marketing, but they must all work together like a finely tuned…more

Some of the Most Embarrassing Marketing Blunders You’ll Ever See

Marketing blunders happen to the best of us at some point or another. Maybe you hit “send” on a high-profile marketing email and then noticed a glaring typo two hours later. Perhaps you accidentally sent your customers a link that led them straight to a Justin Bieber video instead of your company’s landing page. Ok—that…more

The Advantages of Using an Inbound Marketing Agency

Are you considering partnering with an inbound marketing agency? Making the best decisions for your company can be a tricky business. The processes, function, and values of your brand need to align with those of your business partners, especially when it comes to an inbound marketing agency. All business owners wrestle with constant concerns about…more

21 Spooky Two-Sentence Marketing Stories That Will Make You Scream

Spring may be one of the least-spooky times of the year, and that’s exactly why we’d like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don’t want to make. One It was January 1, 2017. The last blog was time-stamped December 22…2015. Two “When…more

7 Things Kids Can Teach Us About Marketing

If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind us of valuable marketing lessons. Here are some of our favorites:…more

5 Content Marketing Services that Will Transform Your Business

You’ve probably heard a lot about content marketing and might even want to make it a regular part of your business operations, but do you know which content marketing services you’ll need to be successful? It’s easy to put the cart before the horse in content marketing. The fun part is brainstorming all the possible…more

Getting Serious About Your Social Media Content Strategy

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily Twitter and Facebook posts, you’re likely losing…more

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