Customer journey

Understanding Your Customer’s Journey

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Understanding Your Customer’s Journey

Understanding Your Customer's Journey: The Importance of Seeing Them as the Hero “People trust those who understand them, and they trust brands that understand them too.” ― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers...read more

Branding mistakes B2Bs are making now

5 B2B Branding Mistakes You May Be Making

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5 B2B Branding Mistakes You May Be Making

Defining your brand can be a difficult and overwhelming experience. Trying to distill your business into tagline, logo, or elevator pitch is more work than it seems and the importance of getting it right the first time often keeps a lot of businesses...read more

Lead scoring information

What is Lead Scoring?

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What is Lead Scoring?

Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept...read more

Google My Business Updates

11 Google My Business Updates You Need To Know

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11 Google My Business Updates You Need To Know

Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a brief...read more

How to deal with online reviews

What to do with bad (& good) online reviews

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What to do with bad (& good) online reviews

One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more