Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and…more

Building a Brand Image: Quit Whining and Tell Your Story

Sometimes companies come to us stumped by the fact that, while their newest marketing initiative is “working” (content marketing increased website traffic, or direct mail brought in more phone calls, or a holiday discount temporarily upped sales), they can’t seem to convert or retain their customers. The part that always kills me is that,…more