Creativity

How to Foster Creativity and Innovation Within Your Business

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How to Foster Creativity and Innovation Within Your Business

Environments that encourage creativity and innovation tend to be extremely successful. When we think of marketing and advertising we usually picture a Mad Men-esque agency that produces brilliant creative campaigns with innovative ads. Most of the glitz and glam of marketing is associated with spectacular advertising visuals that…more

Brand Identity

A Lack of Brand Identity Will Damage Your Marketing Results

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A Lack of Brand Identity Will Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells…more

Brand Positioning

Why the Art of Brand Positioning is Also a Science

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Why the Art of Brand Positioning is Also a Science

How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every business–large or small–has a brand, but it’s what they…more

Value proposition

Create a Value Proposition to Shoot Your Brand to the Top

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Create a Value Proposition to Shoot Your Brand to the Top

Your value proposition is the service you provide that makes you attractive to others. It’s the  promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer to them that other businesses…more