Brand Positioning Strategy

4 Simple Steps to Develop a Winning Brand Positioning Strategy

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4 Simple Steps to Develop a Winning Brand Positioning Strategy

When it comes to making purchase decisions, today's consumers are just a few keystrokes away from discovering a host of competing solutions, which is why a brand positioning strategy can set your brand apart. If you don't have a strategy in place for...read more

brand development process

5 Crucial Steps of Any Brand Development Process Worth A Damn

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5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you want to turn into leads and customers. It includes things like search engine optimization, email...read more

Branding Process

The Secret to the Kentucky Derby’s Incredible Branding Process

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The Secret to the Kentucky Derby’s Incredible Branding Process

What makes a great branding process? Is it the way a logo evolves over time, or adjustments to messaging? Maybe a combination of many things? Brand evolution is a tricky progression. A messy process can mean the downfall of a brand, but a great process...read more