Is it time for a brand refresh?

Adapt or Die: Is it time for a brand refresh?

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Adapt or Die: Is it time for a brand refresh?

There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more

Social Media rules for the new age

The New Social Media 10 Commandments

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The New Social Media 10 Commandments

Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt...read more

Are your press releases missing the target?

The Top 3 Reasons No One Cares About Your Press Release

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The Top 3 Reasons No One Cares About Your Press Release

Press releases can be a very effective way to share news about your company with the world regarding your latest and greatest accomplishments, but what most businesses fail to ask themselves is this: Why would anyone else care about this? It seems...read more

Restaurant's brands can be made with social media

Controlling your restaurant’s brand in the age of social media

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Controlling your restaurant’s brand in the age of social media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more