Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more
The Gen Z Book: 44 BILLION Reasons to Pay Attention
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort. As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more
What is Brand Repositioning?
By now, everyone is familiar with the concept of branding. Its “old school” definition “an identifying mark burned onto something or someone with a branding iron” more or less describes that modern meaning–albeit in a more depressing and sinister way. Your brand is how your company and products…more
What to do with bad (& good) online reviews
One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there’s only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because consumers, in general, tend…more
Innovative Packaging Designs We Love
We talk a lot about digital marketing but did you know that we also design packaging? We occasionally geek out on Instagram about packaging designs we find in the real world and fall in love with (#designcrush). We’re always on the lookout for the latest innovations in design…more
Adapt or Die: Is it time for a brand refresh?
There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand can really only…more
The Pitfalls of Being Edgy
edg·y /ˈejē/ At the forefront of a trend; experimental or avant-garde. “I want my brand to be…edgier. Do you all do that?” This is a common refrain heard from brands looking to upgrade their current look. As Millennials and the older half of Generation Z gain more and…more