Business blogging has four essential components.

Basics for Badass Business Blogging (the 4 Things You Need to Know)

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Basics for Badass Business Blogging (the 4 Things You Need to Know)

“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.”  --Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” Mastering Business Blogging A badass...read more

How to start a blog

How to Start a Blog: Answers to All Your Beginner Questions

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How to Start a Blog: Answers to All Your Beginner Questions

You’ve figured out your web host, layout design, and your domain name, but you still have a few ‘getting started’ questions. What do you do before you dive into your blog? You might be wondering: Do I build up a library of posts so that my...read more

Corporate blogs and how to write them

How to Write Corporate Blogs People Actually Want to Read

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How to Write Corporate Blogs People Actually Want to Read

Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that...read more