Restaurant's brands can be made with social media

Controlling Your Restaurant’s Brand in the Age of Social Media

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Controlling Your Restaurant’s Brand in the Age of Social Media

Restaurant branding and strategy has changed thanks to social media: every customer is now a walking, talking online review to an audience of…well…everyone. From Instagram and #foodies to Google My Business and Yelp reviews—how is your restaurant’s...read more

Pinterest Marketing Strategy

9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

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9 Ways to Heighten Your Visibility With a Pinterest Marketing Strategy

Pinterest: The go-to site for comical memes, delectable recipes, and fall outfit inspiration. Although the social platform has come a long way since its 2010 debut, Pinterest’s marketing capabilities are probably one of the most underutilized to date....read more

facebook marketing strategy

Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

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Creating A Facebook Marketing Strategy With Revenue-Boosting Potential

Facebook marketing is no bed of roses. Many of the best marketers have ventured onto the social giant with high hopes, only to be faced with defeat time and again. There’s a million different reasons why they fail, but here’s a piece of information...read more

social media kit

The One Thing Almost Every Social Media Kit Has Wrong

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The One Thing Almost Every Social Media Kit Has Wrong

Four months ago, I was researching online social media kits. As I was browsing through the competing options I noticed they had one flaw in common; they were focusing on the wrong metrics. Increasing followers, driving website traffic, increasing leads...read more

social media strategy

Everything You Need to Know About Writing a Social Media Strategy

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Everything You Need to Know About Writing a Social Media Strategy

Remember when everyone thought social media sites were just these newfangled forums that had little-to-no utility for individuals beyond the adolescent and college-age years? Fast-forward more than a decade later and Facebook has more than 1 billion users,...read more