Copywriting is a bit intimidating. Somehow, this compound word that pairs copy with writing suddenly becomes Greek to those who don't "speak" it. Honestly, though, copywriting is pretty simple stuff. When you forget about magic formulas and insider...read more
The Necessary (But Easily Forgotten) 3 Step Blogging Model for Your Content Marketing Strategy
Having a strong blogging campaign will play a major role in your content marketing strategy. You see, the essence of inbound marketing is attracting your target market to your business, rather than you having to chase prospects. Blogging positions your...read more
4 Tips on Creating an Unstoppable Content Marketing Strategy for Your Business
Content marketing is among the most effective of inbound marketing strategies in generating demand for your business. An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion...read more
Inbound Marketing Means MORE Than Content Marketing
The concept of marketing isn't necessarily difficult to grasp: it is a broad term encompassing all of "the activities involved in making people aware of a company's products," including advertising, promotion, and public relations. That is, until we...read more
Building a Content Marketing Plan Using Inbound Marketing
To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement,...read more
