Here at Envision Creative Group, we don't mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality...read more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those...read more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that's especially important. Why? Because there's no room for middle ground – if it doesn't immediately grab a person's attention, give them...read more
The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture)
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The Difference Between a Brand and a Logo (and How Brand Positioning Fits Into the Picture)
Brand positioning can be a confusing process. In general, the term “branding” is used as a generic way to describe a business, their logo, and their visual style. Many people tend to use “brand” interchangeably with “logo” and vice-versa because...read more
Are You a Neanderthal Marketer?
Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer....read more
