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How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment, planning, and brand strategy you’d expect...read more
Here at Envision, we are secure enough in ourselves to begrudgingly admit that we aren't the only ones to have great ideas. In fact, we sometimes come across something on the web that describes the exact ideas we find ourselves explaining to clients again...read more
In one form or another over the centuries, we’ve used visual symbols to claim ownership, to signal our affiliation or to brand products with distinctiveness - being a Texas company, ranch brands come to mind. One look at today’s communication landscape,...read more
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative...read more
As we’ve discussed in the past, a brand is not your logo, it’s not your name, it's not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates...read more
Create Accurate Buyer PersonasLearn how to build out detailed personas to
effectively drive content creation, sales follow up,
product development, customer services, and more.