We all know that maintaining a presence on the web is more than just putting up a website and signing up for Facebook. Like a spider building a web, expanding your web presence takes considerable time and skill, but it doesn't have to be painful. Here...read more
Your corporate photography is an important tool for presenting your brand and identity on all your promotional material, from your website, pamphlets, portfolios, trade show displays, and even to in-house newsletters. Whether you need quality photographs...read more
Often the terms "marketing" and "branding" are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks...read more
It's no surprise that when working with logo design, choosing a color is a crucial consideration. But just how important is it? As it turns out, the choice of color is crucial for memorable logo design. In 2013, Brazilian graphic designer Paula Rupulo embarked...read more
Are you Heading to the Altar with the Wrong Logo Design?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that choosing a logo...read more