PPC strategies to try now

3 PPC Strategies to Try Now

find out more+

3 PPC Strategies to Try Now

PPC, or pay per click, can be scary to some people. Like, SEO, it’s one of those marketing disciplines that gets a bad rap for being too hard or, in a lot of cases I’ve come across, they’ve worked with a PPC “expert” who ended up blowing a…more

UX rules you need to know

UX Rules You Need to Know

find out more+

UX Rules You Need to Know

The term “UX” refers to the user experience and is often bandied about when talking about web and app design. User experience encompasses a wide variety of things, from the function of your site to the ease of navigation to the quality of the content. When designing a…more

Instagram basics

Instagram: The Ins and Outs

find out more+

Instagram: The Ins and Outs

In 2010, Instagram began like any other social platform but in the past few years has since skyrocketed to popularity with Millennials and Gen Z and, as a result, has sparked both cultural movements and cultural malaise alike. Today we’re diving into the digital marketing treasure trove that…more

Lead scoring information

What is Lead Scoring?

find out more+

What is Lead Scoring?

Lead scoring is one of those marketing terms you hear about that sound interesting and important, but not everyone can clearly define what it is, how to do it, or what it does. In today’s post, we’re going to dive right into lead scoring as a concept and…more

Branding activities for new brands

Branding 101: How to Start From Scratch

find out more+

Branding 101: How to Start From Scratch

Think of your favorite brand. What comes to mind? A flash of color, a tag line, a jingle, a logo? Any and all of the parts of a business that you can see, touch, hear, and taste are part of their branding. Branding is how customers understand a…more

Gen Z book

The Gen Z Book: 44 BILLION Reasons to Pay Attention

find out more+

The Gen Z Book: 44 BILLION Reasons to Pay Attention

Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs–welcome to the world’s next biggest cohort.  As a Millennial, I’m more than happy (and relieved) to have another generation moving up in the world–not just in influence but in spending power. By 2020 (NEXT YEAR), Generation Z will make up 40%…more

Google My Business Updates

11 Google My Business Updates You Need To Know

find out more+

11 Google My Business Updates You Need To Know

Since our last in-depth how-to article on Google My Business there have been more than a few updates because, as we know, Google never lets anything rest for too long. In order to keep you in the know about this local SEO gem I’m going to do a…more

Advertising on the Nextdoor app

Should You Advertise on the Nextdoor App?

find out more+

Should You Advertise on the Nextdoor App?

There are SO many digital advertising options available that adding one more to the stack seems…unmanageable..BUT get ready, because today we’re talking about the NextDoor app and how you can capitalize on this hyper-local, neighborhood gossip marketplace to get more traffic to your business. If your business has…more