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7 Factors of a Digital Marketing Agency that will Boost Your Success

Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

The 3 All-Important Aspects of Social Media Marketing Packages

There’s more to social media marketing packages than simply hiring an individual to craft a few tweets and update a Facebook status. The benefits of social media are much more extensive than that. Social media gives your business the opportunity to build a community online where you can engage with your target audience, and share…more

Proven Elements of a Successful Drip Campaign

There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost.  Whether you’re looking to nurture, upsell, or educate, drip campaign emails generate click-through rates that are three times higher than single emails. Why are drip campaigns so successful? Because they free up…more

Basics for Badass Business Blogging

“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.”  –Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” A badass business blog will help you land new clients, generate leads, and…more

7 Ways Marketing Automation Can Improve Your Business

Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The point of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not relied upon as the sole means for…more

Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference

Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways that every business owner should be following to be successful in 2017. Consider them our holiday gift…more

Do You Really Need Custom Web Design?

Web design is a cornerstone of a company’s online presence. It not only affects the customer’s relationship with the company, but indeed, its entire public image. In 2016, a website is perhaps the single most visible aspect of a company. From customer outreach to PR to sales to marketing, almost every facet of an organization’s…more

Maximize Your ROI with Target Market Analysis

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services. Identify Your Target Audience Your immediate need is to collect…more

Make Yourself Irresistible: Try These Value Proposition Examples

The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is – namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets where one company effectively owns the lion’s share of the business; for…more