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Font Matters: An Interview With Expert Designer Sarah Firle

Font. Those that think they know often don’t. We think it’s about time that businesses get some brutally honest thoughts on font choice, so we sat down for a chat with Sarah Firle, our Senior Graphic Designer, for the real scoop.   We know, we know: Comic Sans is so bad that it’s the root…more

How to Conduct the Perfect Website Redesign

Is your business in need of a website redesign? Whether you’re replacing a dated site or creating a new one to meet demand, there are a few elements that always require careful consideration. A complete website redesign demands a lot of upfront preparation, but once the new site is launched the effort is well worth…more

3 Business Organization Tools You’re Crazy if You Aren’t Using

Call us crazy, but we think productivity is important. With dozens of clients to manage—each with their own tasks and subtasks—leaning on old school pen and paper planners just doesn’t cut it. While many business organization tools have come in and out of our office lives, there are three that we aren’t letting go of…more

21 Spooky Two-Sentence Marketing Stories That Will Make You Scream

Spring may be one of the least-spooky times of the year, and that’s exactly why we’d like to serve you up a few spooks. The takeaway? Think of these as common marketing blunders and mistakes you definitely don’t want to make. One It was January 1, 2017. The last blog was time-stamped December 22…2015. Two “When…more

6 Reasons You Need to Improve Your Blog Prompts

Sometimes blog prompts just don’t come. You can sit and concentrate, research, and brainstorm all you want, but the inspiration isn’t there. It’s not easy to consistently contribute high-quality blog posts that combine critical thinking and thought-leadership. It’s even harder to maintain a weekly frequency of posts that fosters audience engagement. Here are six common…more

How to Cultivate a Social Media Following for Your Ecommerce Store

This is a guest post by Patrick Foster, of EcommerceTips.org. Patrick Foster is a freelance writer and contributor to multiple marketing and e-commerce blogs with a passion for business, start-ups, and all things social. The jury is in: cultivating a social media following is vital to the success of your ecommerce store. Social media offers businesses…more

7 Things Kids Can Teach Us About Marketing

If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind us of valuable marketing lessons. Here are some of our favorites:…more

How to Completely Avoid Sabotaging Your Brand Development

When you look up the definition of brand development, here’s what you’ll find: “A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people within a geographic area.” Pretty straightforward, right? Yes and no. While this definition covers…more