Ad Quality Score graphic

What is a PPC Ad Quality Score?

find out more+

What is a PPC Ad Quality Score?

Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers who make…more

Dexter, Envision's Company Culture Dog

What Company Culture Means to Us

find out more+

What Company Culture Means to Us

Ah, company culture! It’s the buzzword all industries can’t seem to shake but what does it actually mean? Is it indoor slides and weekly keg parties? Is it insurance coverage and a parking spot? Is it casual Fridays or daily tarot readings? When companies say, “Company culture!” it’s…more

Snapchat best practices

Snapchat 101

find out more+

Snapchat 101

Whether you love it or hate it, Snapchat seems to be here to stay. Not quite Instagram and not quite Facebook, Snapchat lives in an in-between world that mixes the ephemeral nature of the internet with the new right-this-minute communication style we’ve come to expect from texting. But…more

Allbound marketing

Allbound Marketing 101

find out more+

Allbound Marketing 101

Back in the dawn of man, the only form of marketing was outbound marketing. One caveman would throw a rock at another one to get his attention so they could talk shop about this newfangled product called “the wheel.” And so, outbound marketing reigned for millennia until the…more

Location, Location, Location: The Benefits of Geotagging on Instagram

find out more+

Location, Location, Location: The Benefits of Geotagging on Instagram

Welcome to Part 2 of our series, The Ins and Outs of Instagram. If you haven’t checked out our first part, check it out here when you have a second! We covered some of the basics in part 1, so today, we’re going to deep-dive into a highly…more

The SEO of YouTube

The SEO of YouTube

find out more+

The SEO of YouTube

As you may have learned in the Gen Zbook, YouTube is killin’ it with spend-happy youths, broke MIllennials, aloof Gen Xers, and even the Baby Boomers. And while we all know that video marketing is an essential part of your content strategy, it still hasn’t made its way…more

Twitter is losing social credibility

The Case Against Twitter

find out more+

The Case Against Twitter

Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth–it’s not always the most…more