Responsive ads can bring in more qualified leads

Responsive Ads + You = Better Leads

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Responsive Ads + You = Better Leads

Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury…more

Video Content is key for digital marketing

Ignoring Video Content Means Losing Revenue

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Ignoring Video Content Means Losing Revenue

It’s been established (read: beaten into our heads) that content is marketing royalty. Of all the different types of content, it has become increasingly clear that video is not only rising in the ranks: it is marketing’s new golden child. Marketers don’t just love it  – consumers do…more

LinkedIn is a lead generating machine

Turn LinkedIn Into a Lead Generation Juggernaut

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Turn LinkedIn Into a Lead Generation Juggernaut

LinkedIn has over 500 million members, 206 million of which are consistently active on the site and 40% of overall users log in and engage on a daily basis.  “So what?” you say, ”Isn’t LinkedIn a place for finding a job?”   61 million LinkedIn users are senior…more

Topic Clusters

Topic Clusters are Here to Increase Your SEO Rankings

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Topic Clusters are Here to Increase Your SEO Rankings

Content marketing is…. a vague term. For some people, it means blogging, for others it means hiring freelancers to write short-form content for their website, and for others? It’s a way of life. I’m not going to brag and say it’s a way of life here, but it…more

Social Media rules for the new age

The New Social Media 10 Commandments

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The New Social Media 10 Commandments

Facebook is DEAD! Twitter is DEAD! Instagram is DEAD! Snapchat is DEAD! If you’ve read any social media news in the past few months, each of the platforms has been declared dead at least once. While this type of clickbait is often, at best, a poor attempt at…more

PPC stats, vocab, and info to grow your leads

PPC is not as scary as you think (probably)

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PPC is not as scary as you think (probably)

Does the Google Ads dashboard make you break out in hives? Does the difference between Search and Display elude you? Do acronyms like PPC, CTR, CTA, and CPC fill you with math-test-level dread? You’re not alone. PPC (pay per click) is some people’s #1 marketing anxiety. Usually relegated…more