SQL and MQL

When Does an MQL Become an SQL?

find out more+

When Does an MQL Become an SQL?

If you have Sales and Marketing departments, the terms “MQL” and “SQL” may get bandied about quite a bit. If they’re not, that’s ok, because we’re about to learn what they are and how these terms can help you grow your business. What is the Difference Between an…more

Chatbots

Why Chatbots and Text Are Replacing Phone Calls

find out more+

Why Chatbots and Text Are Replacing Phone Calls

Our phones are capable of doing almost everything we could imagine, but younger generations like Millennials and Generation Z are using the actual call function less frequently than ever before. We simply don’t like to communicate through phone calls as much as older generations do. Instead, we like…more

Facebook Messenger as Lead Generation Tool

Facebook Messenger as a Lead Generation Tool

find out more+

Facebook Messenger as a Lead Generation Tool

As of 2019, over two billion people log into Facebook every month. This means that if you don’t have a business page on Facebook, you need to set one up right after you read this. Most companies, no matter how big or small, have a Facebook business page.…more

Local Services Listing Page on Google

Local Services Listing Page 101

find out more+

Local Services Listing Page 101

We search for everything. In fact, there are over 1.2 trillion searches done on Google alone per year. Gone are the days of searching through yellow-pages or hoping advertisements for a provider will come in your mailbox. Nowadays nearly all searches for local businesses or services begin on…more

Responsive Search is Here: What You Need to Know

find out more+

Responsive Search is Here: What You Need to Know

Have you ever launched an ad and thought “Oh…wait..this is not performing the way I thought it would.” If you haven’t been there yet, you will be at some point. Sure, you can always pull an ad and make adjustments but will you have the time to do…more

website traffic metrics symbols

5 Traffic Website Metrics You Should Be Tracking

find out more+

5 Traffic Website Metrics You Should Be Tracking

Website traffic metrics are often an afterthought. What most people don’t think about is how critical these metrics are in helping you understand the efficacy of the marketing strategies you have in place. One of the main goals of inbound marketing is to generate high-quality traffic to your…more