How to deal with online reviews

What to do with bad (& good) online reviews

find out more+

What to do with bad (& good) online reviews

One of the major goals of any marketing strategy should be to build a strong brand reputation by improving trust and loyalty. However, there's only so much you can do to convince your audience that your brand is trustworthy and reliable. This is because...read more

Is it time for a brand refresh?

Adapt or Die: Is it time for a brand refresh?

find out more+

Adapt or Die: Is it time for a brand refresh?

There are a limited number of times that the universal consciousness of the consumer will tolerate a rebrand before the sneaking suspicion of instability starts to steer them away from a product or service. I once read on the world wide web that a brand...read more

Referral traffic and SEO

Why Referral Traffic Matters

find out more+

Why Referral Traffic Matters

Referral traffic is not the sexiest of digital marketing topics but it *is* important and while dessert is a wonderful thing--eating your vegetables is a crucial part of growing up big and strong. Think of referral traffic as your vegetables.   Generating...read more

Responsive ads can bring in more qualified leads

Responsive Ads + You = Better Leads

find out more+

Responsive Ads + You = Better Leads

Hot take: traditional Google text ads have become stale. Text-only ads are not only limited in their reach but also limited in their placement. If your bid is high enough to put you at the top of the SERPs than awesome! If not? The best place to bury...read more