Pay-per-click, PPC, traffic creates about 50% more lead conversion than organic traffic. The 3 paid ads at the top of the search engine results page (SERPS) get 46% of the clicks for the entire page. 65% of the clicks made on PPC ads are by customers...read more
The Case Against Twitter
Let’s cut to it: Twitter is a major social platform but, for a lot of businesses, it doesn’t work. The thing is, Twitter is not the advertising juggernaut it was once perceived to be and with the trolling, influencers, and political back and forth--it’s...read more
The Gen Z Book: 44 BILLION Reasons to Pay Attention
Gen Z: screenagers, digital natives, meme-obsessed, entrepreneurs--welcome to the world's next biggest cohort. As a Millennial, I'm more than happy (and relieved) to have another generation moving up in the world--not just in influence but in spending...read more
Should You Advertise on the Nextdoor App?
There are SO many digital advertising options available that adding one more to the stack seems...unmanageable..BUT get ready, because today we’re talking about the NextDoor app and how you can capitalize on this hyper-local, neighborhood gossip marketplace...read more