The Gen Z Book: 44 BILLION Reasons to Pay Attention [blog post]

…$600 billion of spending in others. Yep. You read that right–Generation Z is a spending power that can’t be ignored. Gen Z-ers are cold-blooded killers Like their Millennial predecessors, Gen

What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion) [blog post]

…line? You can’t ignore Generation Z’s marketing potential. Marketing to Generation Z Generation Z’s mentality is shaped by the expectation that they will have to work harder than the generations…