The Gen Z Book: 44 BILLION Reasons to Pay Attention [blog post]

$600 billion of spending in others. Yep. You read that right–Generation Z is a spending power that can’t be ignored. Gen Z-ers are cold-blooded killers Like their Millennial predecessors, Gen

What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion) [blog post]

Bottom line? You can’t ignore Generation Z’s marketing potential. Marketing to Generation Z Generation Z’s mentality is shaped by the expectation that they will have to work harder than the…

How to talk to Gen Z (No Cool Slang Required) [blog post]

begun coming of age: Generation Z. Members of Generation Z have a different relationship with the world than other generations. While there’s certainly some crossover between Millennials and Generation Z,…

Winning Content Marketing Ideas [blog post]

…have watched video content at least once a month. (Source: Oberlo) In our Generation Z book, we talk about how Gen Z consumes 30+ videos A DAY and Millennials aren’t…