5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that’s best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have to attract those people through search engines in the first place? That’s…more
A Forgotten Benefit of SEO Link Building
Inbound link building for search engine optimization has become something of an obsession for both business web designers and our clients. It’s really no wonder: Next to optimizing your pages and increasing the quality of the content basis, there’s really nothing you can do to improve your ranking on Google and the other major search…more
How to make your website REALLY work for you.
Does your website currently work for you? Most companies would say that, at best, their website might be a nice receptionist with a great smile. Is that what you really want? Why isn’t your website your best sales person? This article will set you on the path to making your website be a more active…more
10 More Content Marketing Tips To Build Your Website
We recently posted 10 content marketing tips that we learned during a trip to New York for an SEO conference. Below are 10 more tips offered by Idea Launch to enhance your content marketing and get better traffic and conversions from your website. 1. Speak the Local Language Before you crank out an article…more
10 Content Marketing Tips To Build your Website Acumen
Envision recently attended a conference on search engine optimization and learned a lot of nifty stuff. One of the presenters, Idea launch, offered some in depth tips for enhancing your content marketing so we thought we would share them with you. 1. Establish trust Earning trust is the ultimate goal of content marketing. And it’s…more
CMS, SEO, SEM… What they mean, and why you need to understand them.
Face it, we’re living in a fully digital world, and with that world a new language has emerged. Truthfully, all of these terms have been floating around for more than a decade but they have only recently become an integral part of every business. In this post I will define each of these acronyms and…more
Content Strategy: What is it and why do you need one?
If you’re like us and our clients, you’ve been hearing a lot about content strategy lately. Unfortunately, it’s difficult to find much information about it so we thought we’d shine a little light on the subject. What is a Content Strategy? According to Wikipedia, content strategy is “the practice of planning for content creation, delivery,…more