How Do I Build A Brand Promise?
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative and do what…more
Brand Experience Opportunities
As we’ve discussed in the past, a brand is not your logo, it’s not your name, it’s not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates with your business or organization. I was recently attending a conference, enjoying…more
Does Your Branding Reflect Your Purpose?
Here at Envision, we are secure enough in ourselves to begrudgingly admit that we aren’t the only ones to have great ideas. In fact, we sometimes come across something on the web that describes the exact ideas we find ourselves explaining to clients again and again… and sometimes more clearly than we have been able…more
How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t on the payroll over at Izze, and…more
What You Can Learn About the Creative World From Mad Men
The popularity of AMC’s Mad Men has prompted a lot of our clients to look at the work we do in a whole new light. It’s an entertaining show, to be sure, but could any of what you see actually be reflected in our day-to-day reality? Probably the quickest answer is “not really”… but that…more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Marketing Brain IQ Test – Answers
Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you’ve had a little bit of time to think over your responses, we’d like to provide you with some insight about the answers to those questions. 1. The smartest way…more
Marketing Brain IQ Test
Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is… a. Building loyaltyb. Finding new customers 2. To build greater annual loyalty, it’s smarter to… a. Increase dollars…more
The Gap logo – How Not to Approach Rebranding
Recently, the popular clothing manufacturer, The Gap decided to rebrand itself by changing the company logo that has been recognizable for 20+ years. The new logo which was recently unveiled to the world can be seen below alongside the original logo which I’m sure you’ve already come to know and love. The blogosphere has been…more
5 Common Marketing Mistakes
Like parenting there is no book that can tell you exactly how to run and market your unique business…though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes. In this post, I’ll outline the five mistakes that we have seen time and again over the…more