Designing a Successful Brand Identity
In one form or another over the centuries, we’ve used visual symbols to claim ownership, to signal our affiliation or to brand products with distinctiveness – being a Texas company, ranch brands come to mind. One look at today’s communication landscape, however, and it’s apparent that visual identity and brand needs have evolved. Due to…more
Are You Going to the Alter with the Wrong Logo?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that this is one of those decisions that you really should think through, instead of simply going…more
What’s the Difference Between a Logo and a Brand?
Branding can be confusing at times, especially with the term “Branding” taking on such generic definitions lately. Many people use the term Brand to mean Logo and vice-versa. So we thought we’d help clear up the confusion just a bit and talk about what makes a logo and what makes a brand. A Logo…more
Updating a Corporate Logo. When does it make sense?
We’ve heard it a thousand times: “We can’t update our logo because we’ve been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients…” We always respond with a series of questions to begin the process of determining whether an update of the logo will benefit…more