How Do I Build A Brand Promise?
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative and do what…more
Brand Experience Opportunities
As we’ve discussed in the past, a brand is not your logo, it’s not your name, it’s not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates with your business or organization. I was recently attending a conference, enjoying…more
Designing a Successful Brand Identity
In one form or another over the centuries, we’ve used visual symbols to claim ownership, to signal our affiliation or to brand products with distinctiveness – being a Texas company, ranch brands come to mind. One look at today’s communication landscape, however, and it’s apparent that visual identity and brand needs have evolved. Due to…more
Does Your Branding Reflect Your Purpose?
Here at Envision, we are secure enough in ourselves to begrudgingly admit that we aren’t the only ones to have great ideas. In fact, we sometimes come across something on the web that describes the exact ideas we find ourselves explaining to clients again and again… and sometimes more clearly than we have been able…more
How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t on the payroll over at Izze, and…more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those details are important, but they don’t go nearly far enough.…more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Are You Going to the Alter with the Wrong Logo?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that this is one of those decisions that you really should think through, instead of simply going…more
What’s the Difference Between a Logo and a Brand?
Branding can be confusing at times, especially with the term “Branding” taking on such generic definitions lately. Many people use the term Brand to mean Logo and vice-versa. So we thought we’d help clear up the confusion just a bit and talk about what makes a logo and what makes a brand. A Logo…more