How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t on the payroll over at Izze, and…more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more
Does Your Logo create or enforce your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those details are important, but they don’t go nearly far enough.…more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Are You Going to the Alter with the Wrong Logo?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that this is one of those decisions that you really should think through, instead of simply going…more
What’s the Difference Between a Logo and a Brand?
Branding can be confusing at times, especially with the term “Branding” taking on such generic definitions lately. Many people use the term Brand to mean Logo and vice-versa. So we thought we’d help clear up the confusion just a bit and talk about what makes a logo and what makes a brand. A Logo…more
Attributes of a Successful Brand
Ever wonder why some brands are more successful than others? In this post, I outline 5 key attributes of a successful brand. 1. The brand is properly positioned Regardless of your business type, you must know the following things in order to position your brand properly: Who you are What you do How you…more
Are You a Neanderthal Marketer?
Are you happy with the current return on investment for your marketing efforts? Do you find that you are spending more and more each year on your marketing efforts only to realize minimal gains? If so, you may be what is considered a Neanderthal Marketer. Of course we’re not implying that you yourself are an…more