Zilker Labs was founded in 2003 by semiconductor industry veterans who applied unique mixed-signal techniques to resolve the issues with implementing board-level power. As a young startup entering a challenging market with Fortune 500 companies as its target customers, Zilker was faced with the daunting task of creating a “larger than life” impression in a very dynamic industry. Envision quickly understood this challenge and was able to produce high-impact designs that effectively conveyed the message that Zilker Labs was providing a truly bold and unique technology but was a stable, reliable company.
Envision Creative Group was hired to work with Zilker Labs after a previous design agency was unable to deliver on expectations. Envision was tasked with picking up the pieces of several incomplete design projects and creating a new unified look that would translate over all marketing collateral, product packaging and web interface design. With an escalated deadline, Envision performed a preliminary review of current materials and researched the industry for acceptable trends and areas for product differentiation. Envision determined that contrary to the previous agency’s recommendation, the current corporate logo for Zilker Labs was deemed fully satisfactory for use and did not need to be recreated just for the sake of creating something new.
A new product package was created along with new collateral sheets and a web interface design in a fourth of the time that the previous agency spent for half of the fee that had already been charged for incomplete work. The designs created were approved on the first round and put into print production within two weeks. The overall graphics package created became very recognizable as belonging to Zilker Labs, and made them appear to be a much bigger company than they really were. Within six months of deploying the website created by Envision, Zilker began hearing from customers, prospective employees and media around the world who were surprised to learn that they were actually a small startup company (at the time, with fewer than 20 employees). Within one year of establishing the new brand , Zilker was projected to have 4% market share…before they even announced a product. Envision has been nationally recognized by Graphic Design USA as an award winner for the Zilker Labs product package design.
Envision Creative Group became an outsourced partner for design and marketing support to Zilker Labs from that point on in 2003 and continued that prosperous relationship until December 2008 when they were acquired by Intersil Inc.
“I have worked with numerous agencies, freelance artists, in-house teams and designers in my 20-year career and I have found Envision to be more talented, reliable and cost-effective than any other, stated Christie Stout, Marketing Director for Zilker Labs.”