Vamoose! is proving to be the very best solution for cigarette and tobacco odor elimination. It’s second to none when compared to other products or remedies found in the market place. However, when they approached Envision Creative Group for help with their branding, they were experiencing stagnant growth and having to make the majority of their sales based on live demonstrations. They identified a problem with people taking them serious and losing confidence when entering their website. The goal was to increase their perception of value to try to compete with the other larger brands with well known market penetration (Even with a product that did not work as well as Vamoose!).
Before:
The original Vamoose! website utilized a standard Google shopping cart template for its home page. Many clients believe a standardized template is sufficient for a start-up company, however, it can detrimentally affect a visitor’s first impression about the client’s company, product ad/or service. In this case, the template site did not instill trust or a sense of quality to the potential buyer. Additionally, there was no value proposition or explanation about the product’s use or how it differs from the competition and what makes it a truly unique buy.
After:
After careful examination of the company, product and competition, the team at Envision worked to create a new product logo, product label design, product photography, and a powerful tag line that helps separate Vamoose! from the competition. The new e-commerce website for Vamoose! was designed to evoke a sense of calm, clean freshness and establish the professional style that would become the basis for all collateral moving forward. The product is highlighted in a way that shows it’s dominance and provides a clear description of how it works along with testimonials from happy users. The new e-commerce website has very clear calls to action (Buy Now, Tell a Friend, or Commercial Order ) which walk the consumer through a very easy to use and professional looking process to purchase the product in various sizes and fragrances.