Vamoose Products is a revolutionary product that exclusively utilizes the patented Novexium technology to completely and permanently eliminate the constituents of all tobacco odors. 2007 was the first full year of selling the Vamoose product line on the Internet. During that summer it became apparent to Stephen Parkhust, President of Vamoose Products, that even with an excellent product, Vamoose, Inc. needed to revamp the Vamoose brand and website in order to have an opportunity to increase their market share. In the early fall of 2007 they engaged Envision Creative Group as their agency of record.
During the discovery phase, we learned that the Vamoose product is highly superior to it’s more widely known competitors in it’s ability to completely break down and remove smoke odor permanently. We also learned that used car dealerships and hotels had been using the product with great success but that the consumer market was not catching on. It was determined that the overall brand was not meeting the needs of the consumer to instill confidence and compete against the market leaders.
The next step was to perform informal market research by visiting competitive websites, supermarkets, drugstores and other areas where similar products are sold. We then took some of those products and determined which products had the greatest design appeal for effective positioning.
Based on all of the information and data we gathered, Envision designed an entirely new logo and label that provided the appropriate perception of value to the consumer, represented the product clearly, and stood out on the shelves next to competing products. We then took this new look and applied it to additional product lines within the Vamoose family.
Once the logo and brand were established, Envision designed and built an e-commerce website for Vamoose. This site had several goals that all needed to be accomplished from the home page. 1. Sell product, 2. Appeal to consumer and commercial buyers, 3. Provide an easy to navigate shopping cart, 4. Generate a high level of trust and familiarity with the product, 5. Clearly and quickly explain what the product does and how it’s better than anything else on the market.
The website and new look accomplished all of the goals set forward and acted as a catalyst for growth in 2008. When asked about the role Envision had played in that growth, Stephen Parkhurst stated “We believe the work accomplished by Envision Creative Group was critical in successfully establishing distributors and resellers in the retail market sector (i.e. HBI, CEFCO, AutoSport, Auto Parts International, ACE Hardware International, Amazon.com and Overstock.com) and was also instrumental in opening the door for our products to be seen through the national media including Forbes.com, the Matthew Bronson Show, and The Shopping Channel. We have also signed agreements giving permission for our products to be seen in an upcoming comedy called “Glee” that is suppose to air April 2009 on Fox. In addition, we have completed the approval process for the Vamoose Carpet & Fabric Spot Remover to be sold on QVC sometime in the very near future.”