Case Study - Stellar Energy Solutions

Stellar Energy Solutions is a specialist in the Residential and Commercial Window Film Marketplace. They focus on providing ‘Best-of-Breed’ products coupled with the finest professional installation and service. In 2005, Stellar Energy Solutions engaged Envision Creative Group to design a new logo, identity system, website and marketing materials. Envision met with Rick Starr, owner of Stellar Energy Solutions, for the "discovery meeting" to gather the details of their product, goals, and the target market/customer as well as other pertinent business and marketing information.

The discovery meeting as well as market research and informal interviews revealed the following: Stellar Energy Solutions was a sole proprietorship utilizing subcontractors on an as needed basis. The target market consisted of property managers, business owners, and high-end homeowners who wished to reduce the amount of heat or glare that was produced by large windows. The reason for the new brand and marketing pieces was to increase the perception of value of the Stellar brand in order to ease the selling process and open up new and larger revenue markets.

Based on the information gleaned during the discovery process, Envision researched other competitors within the same industry space to determine acceptable standards and areas for differentiation. Envision designed the logo mark and extended that look as well as the supportive elements into the identity items, a corporate website, and print advertisements. Because there are two distinct target markets for Stellar Energy, Envision designed the home page of the website to serve as a portal that would quickly drive the user though the site to gather the information needed and convert them into a prospect or customer.

After the launch of the newly designed website and marketing materials Stellar Energy experienced a 30% increase in sales over the previous year and has continued to benefit from increased sales and partnerships. As of January 2009, Stellar Energy Solutuions has merged with Standard Renewable Energy, the nations largest distributed energy services company. Rick Starr stated that "the professionalism of my website and brand helped to create that partnership and has been an integral part of the growth of my business."