Printed Marketing Collateral: Do You Need It And What Form Should It Take?
For years almost every marketer knew that they needed a brochure or sales kit to pass along to their target customers. Sure the format may have varied from a simple tri-fold to a more complex folder system with collateral sheets and tiered multi-page brochures, but just about everyone knew they had to hand out something.…more
Brand Experience Opportunities
As we’ve discussed in the past, a brand is not your logo, it’s not your name, it’s not your website, sales materials, or marketing efforts, and it’s not your tagline. It’s the sum total of the experiences an individual and a community associates with your business or organization. I was recently attending a conference, enjoying…more
Recipe: Easy Chicken Tacos
I know, it’s kind of random to see a recipe on a marketing website but this makes sense for a few reasons. It’s an amazingly delicious and easy recipe! Envision is in love with food of all kinds and designs packaging for all sorts of products. This recipe just happens to include two of the…more
FRESA’S CHICKEN AL CARBON: CREATIVE BRANDING & PRODUCT PACKAGING
::WARNING:: THIS POST MAY MAKE YOU WANT TO GRAB A CERVEZA Guest Post by Viviana Baluja If you’ve been down Lamar, chances are you’ve passed by the two-story bright blue and pink colored building that sells some of the most authentic tasting Mexican food in Austin. With more than 35% Latinos living here, we have…more
What is and Isn’t Obligatory for SEO Text…
You might have noticed on our website that we have a section for the “obligatory SEO text.” Even though we’re poking a little bit of fun at the whole (overdone) concept of manipulating search engine results, the reality is that Google and its friends do want to see text on your business web pages before…more
What is Public Relations, and Why do You Need it?
At Envision Creative Group, we recently officially added “public relations” to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it’s time we addressed an age-old question: What exactly does public relations mean… and why would your…more
What You Can Learn About the Creative World From Mad Men
The popularity of AMC’s Mad Men has prompted a lot of our clients to look at the work we do in a whole new light. It’s an entertaining show, to be sure, but could any of what you see actually be reflected in our day-to-day reality? Probably the quickest answer is “not really”… but that…more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those details are important, but they don’t go nearly far enough.…more
Website Redesign: 5 Ways to Make Your Project Easier
As much as we would love to be able to hit a button and magically produce the business website everyone wants, the reality is that it takes a bit of time – and client input – to get a website redesign right. As a web design client, there are a lot of things you can…more
5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that’s best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have to attract those people through search engines in the first place? That’s…more