Request a Quote

Category Archives: Marketing

Elements of an Effective Sign Design

When you are ready to purchase signage for your business, you need a clear, readable, and aesthetically-pleasing design. To ensure the successful promotion of your company and make the most out of your advertising dollars, keep these tips in mind for effective sign design: Keep it simple.  Effective sign design quickly and clearly displays a…more

Where Do I Put My Trade Show Booth Graphics?

Your next trade show is coming up fast. You have already decided on booth size and overall design. The graphics you chose to highlight your company’s message, products, or special offer are complete. From simple signs to advanced silkscreen panels, graphics are the main star of every booth, but did you know that the placement of trade show booth graphics is just as…more

5 Press Release Basics for the Virgin Business Owner

Press releases are one of your business’s first opportunities to make a public impression—but a good impression is far from guaranteed. If you’re a new business owner and have never had to write a press release before, you’ll want to familiarize yourself with the essentials. Let us break it down for you: 1.  Create Truly…more

Why So Serious? Using Humor in Marketing

If you think you have to be serious to be taken seriously–or to get people to do something–you’re wrong. Just ask Barack Obama. In the last few weeks before the sign-up deadline on HealthCare.gov, Obama was a guest on Funny or Die’s “Between Two Ferns with Zach Galifianakis.” In the episode of the satirical interview show,…more

Why Marketing Automation Rocks

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer personas are the cornerstone of inbound marketing. In…more

5 Reasons Your Web Design Doesn’t Help Your Marketing

Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  “Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology born from a surplus of digital marketing…more

Inbound Marketing Means MORE Than Content Marketing

The concept of marketing isn’t necessarily difficult to grasp: it is a broad term encompassing all of  “the activities involved in making people aware of a company’s products,” including advertising, promotion, and public relations. That is, until we begin exploring the potential for sales on the Internet, where we are introduced to the many facets of…more

Pages: 123...Last »