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Category Archives: Marketing

The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails are sent…more

Know Thy Enemy: The Benefits of Competitive Analysis

There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what gives the practice of business its flavor, its variety, its drive to reinvent itself and…more

Online Lead Generation: 4 Ways You’re Doing It Wrong

Inbound marketing is here to stay, and with it comes a change in the way marketers need to approach online lead generation. Consumers no longer want to be sold; they want to be engaged and educated. Long gone are the days of paid email lists, begging for contact information, and bombarding potential customers with ad…more

Getting Serious About Your Social Media Content Strategy

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily Twitter and Facebook posts, you’re likely losing…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Create a Value Proposition to Shoot Your Brand to the Top

Your value proposition is the service you provide that makes you attractive to others. It’s the  promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer to them that other businesses similar to yours cannot. Value Proposition +…more

Payoff in Patience: Unconventional Marketing Worth the Wait

Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional marketing territory was our campaign for long-time client Night Hawk Frozen Foods. Starting with a rebrand of their packaging and website in 2013,…more

Marketing Design: Pretty is Great, Lead Generation is Better

It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors. There’s no “perfect” formula for marketing design;…more

How to Write a Corporate Blog People Actually Want to Read

Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that most blogs are trite, deadly boring or both. But not all corporate…more

6 Outdated Marketing Trends That Should be Tossed Away for Good

When it comes to marketing, you don’t have to be good at EVERYTHING to succeed, but you should know what to prioritize. Here are some pointers to help you get ahead for the second half of 2016 and into 2017. Outdated Marketing Trends and Their Improved Counterparts OUT: Pop Up Ads.  There is a reason…more

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