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Category Archives: Marketing

7 Things Kids Can Teach Us About Marketing

If you’ve spent any significant amount of time with kids, you’ve probably had a moment where you noticed they have more to offer than just their shirt stains and uncovered sneezes: they have wisdom. We recently came to realize that they also can remind us of valuable marketing lessons. Here are some of our favorites:…more

5 Content Marketing Services that Will Transform Your Business

You’ve probably heard a lot about content marketing and might even want to make it a regular part of your business operations, but do you know which content marketing services you’ll need to be successful? It’s easy to put the cart before the horse in content marketing. The fun part is brainstorming all the possible…more

What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained the same. This is especially true when it comes to influencer marketing. Two Contrasting Examples…more

A Lack of Brand Identity Can Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells its story to the world. Marketing without…more

How to Identify 5 Epic Brand Attributes

Identify Great Brand Attributes How do you identify the brand attributes of your business? Many business owners spend significant resources fine-tuning their branding to build relationships with the target audience. After all that investment, planning, and brand strategy you’d expect a great reception, right? Here’s the sad truth; 54% of people don’t trust brands. Why…more

Market Analysis that Creates an Inbound Marketing Breakthrough

When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising considering the stigma associated with conducting research and analysis; it’s boring, stressful, and demanding. Regardless of how you…more

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference

Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways that every business owner should be following to be successful in 2017. Consider them our holiday gift…more

Maximize Your ROI with Target Market Analysis

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services. Identify Your Target Audience Your immediate need is to collect…more

The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails are sent…more

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