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Category Archives: Marketing

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference

Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways that every business owner should be following to be successful in 2017. Consider them our holiday gift…more

Maximize Your ROI with Target Market Analysis

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services. Identify Your Target Audience Your immediate need is to collect…more

The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails are sent…more

Know Thy Enemy: The Benefits of Competitive Analysis

There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what gives the practice of business its flavor, its variety, its drive to reinvent itself and…more

Online Lead Generation: 4 Ways You’re Doing It Wrong

Inbound marketing is here to stay, and with it comes a change in the way marketers need to approach online lead generation. Consumers no longer want to be sold; they want to be engaged and educated. Long gone are the days of paid email lists, begging for contact information, and bombarding potential customers with ad…more

Getting Serious About Your Social Media Content Strategy

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily Twitter and Facebook posts, you’re likely losing…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Create a Value Proposition to Shoot Your Brand to the Top

Your value proposition is the service you provide that makes you attractive to others. It’s the  promise of value to be delivered. It’s the primary reason a prospect should buy from you. It also describes your target customer and what you will offer to them that other businesses similar to yours cannot. Value Proposition +…more

Payoff in Patience: Unconventional Marketing Worth the Wait

Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional marketing territory was our campaign for long-time client Night Hawk Frozen Foods. Starting with a rebrand of their packaging and website in 2013,…more

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