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Category Archives: Marketing

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

3 Trade Show Sign Design Blunders That Even the Pros Make

While trade shows are often the perfect place to debut a new product or service and capture a buzz in your industry, they can also be a waste of time and money if you fail to connect with your target audience. Sign design is an important and often-overlooked element of trade show preparation. After all, the sign attracts…more

3 Key Factors For Starting Your Brand Development Process

Often the terms “marketing” and “branding” are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks over his money and receives the product. Branding goes on to nurture the…more

Why Every Aspiring Digital Marketer Should Disavow Backlinks

Once upon a time, search engine optimization was a simple process. Optimize your website on specific keywords, create lots of backlinks by getting other people to link to it, and voila – you’re shooting up the Google rankings. Okay, so it wasn’t quite that simple, but it’s only become more complicated in the recent past. What…more

Inbound Marketing Means MORE Than Content Marketing

The concept of marketing isn’t necessarily difficult to grasp: it is a broad term encompassing all of  “the activities involved in making people aware of a company’s products,” including advertising, promotion, and public relations. That is, until we begin exploring the potential for sales on the Internet, where we are introduced to the many facets of…more

Why Every Marketer Should Believe That 2015 is the Year for Marketing Automation

It’s that time. When fireworks and parties around the globe ringing in 2015 sparked countless well-intended New Year’s Resolutions. May we suggest one for your business? This year, it’s time to invest in marketing automation. Doing so can significantly improve your business in a variety of ways. What is marketing automation? First, let’s start with a…more

4 Tips on Creating an Unstoppable Content Marketing Strategy for Your Business

Content marketing is among the most effective of inbound marketing strategies in generating demand for your business.  An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion rates, more leads, and improved sales.  Content marketing works by giving customers valuable information they can use, and, in so doing,…more

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