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Category Archives: Marketing

Coffee and Inbound Marketing: You Can’t Survive Without Either

When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you’re ready to enjoy, and you find yourself becoming more and more able to handle the challenges ahead. What if…more

5 Ways to Rock Your Inbound Marketing

Inbound marketing is a powerful tool companies use to increase business, but it’s not like the Field of Dreams where “if you build it, they will come.” According to Hubspot, “54% more leads are generated by inbound tactics than traditional paid marketing.” Savvy marketers must roll up their sleeves and put some strategic thought into their…more

4 Serious Email Marketing Mistakes to Avoid

As people spend more time online, email has become a primary method of personal and business communication. Reaching potential leads where they are has always been a goal of marketers, leading to the predictable increase in email marketing. A recent study found that over 70% of marketers now use this channel to relay their messages. Therefore,…more

Why You Can’t Do Inbound Marketing on Your Own (And Wouldn’t Want To)

We know, you hate hearing how you can’t do something by yourself. We’ve all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we’ve provided many tips and techniques for self…more

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

Video Testimonials Increase Click-Through Rates

Does your marketing strategy include testimonial videos by customers? If it doesn’t, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences’ trust; in the age of reputation marketing, they play a crucial role in converting viewers to customers. The Importance of Video As the interactivity of…more

It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing

When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little work into design, right? How bad could it get? What are the benefits to…more

The Three Pillars of YouTube Marketing

In the age of an interactive web, videos have become an integral part of the average user’s internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to…more

The 5 Sections of a Brand Development Process

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

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