Request a Quote

Category Archives: Marketing

Why Marketing Automation Rocks

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer personas are the cornerstone of inbound marketing. In…more

5 Reasons Your Web Design Doesn’t Help Your Marketing

Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  ”Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology born from a surplus of digital marketing…more

Inbound Marketing Means MORE Than Content Marketing

The concept of marketing isn’t necessarily difficult to grasp: it is a broad term encompassing all of  ”the activities involved in making people aware of a company’s products,” including advertising, promotion, and public relations. That is, until we begin exploring the potential for sales on the Internet, where we are introduced to the many facets of…more

5 Steps to Direct Mail That Actually Works

5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done right.  The first goal of a direct mail campaign is for…more

5 Common Marketing Mistakes

5 Common Marketing Mistakes Like parenting there is no book that can tell you exactly how to run and market your unique business…though there are many authors who may beg to differ.  However there are some proven tactics, and several common mistakes. In this post, I’ll outline the five mistakes that we have seen time…more

What Is Public Relations, and Why Do You Need It?

At Envision Creative Group, we recently officially added “public relations” to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it’s time we addressed an age-old question: What exactly does public relations mean… and why would your…more

5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

Why Inbound Marketing is Amazing

  You may have noticed the recent buzz over the latest contendor to “traditional” marketing, inbound marketing. Seemingly the love-child methodology of the most proven facets of content marketing, search engine optimization, social media management & lead nurturing practices, inbound marketing seeks to completely personalize the digital experience throughout every stage of the buying cycle. Why…more

Pages: 123...Last »