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Category Archives: Marketing

Inbound vs. Outbound Marketing: What’s the Difference and Why Should You Care

Marketing has always been an effective way to grow a business. As the number of marketing channels grew, so did the number of businesses promoting themselves. It wasn’t long before consumers were so overwhelmed with marketing messages that they started tuning them all out. Since ads and sales pitches weren’t working anymore, businesses had to find…more

Why Inbound Marketing is Amazing

You may have noticed the recent buzz over the latest contendor to “traditional” marketing, inbound marketing. Seemingly the love-child methodology of the most proven facets of content marketing, search engine optimization, social media management & lead nurturing practices, inbound marketing seeks to completely personalize the digital experience throughout every stage of the buying cycle. Why is…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Coffee and Inbound Marketing: You Can’t Survive Without Either

When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you’re ready to enjoy, and you find yourself becoming more and more able to handle the challenges ahead. What if…more

5 Ways to Rock Your Inbound Marketing

Inbound marketing is a powerful tool companies use to increase business, but it’s not like the Field of Dreams where “if you build it, they will come.” According to Hubspot, “54% more leads are generated by inbound tactics than traditional paid marketing.” Savvy marketers must roll up their sleeves and put some strategic thought into their…more

4 Serious Email Marketing Mistakes to Avoid

As people spend more time online, email has become a primary method of personal and business communication. Reaching potential leads where they are has always been a goal of marketers, leading to the predictable increase in email marketing. A recent study found that over 70% of marketers now use this channel to relay their messages. Therefore,…more

Why You Can’t Do Inbound Marketing on Your Own (And Wouldn’t Want To)

We know, you hate hearing how you can’t do something by yourself. We’ve all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we’ve provided many tips and techniques for self…more

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

Video Testimonials Increase Click-Through Rates

Does your marketing strategy include testimonial videos by customers? If it doesn’t, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences’ trust; in the age of reputation marketing, they play a crucial role in converting viewers to customers. The Importance of Video As the interactivity of…more

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