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Category Archives: Marketing

Your Brand Identity Isn’t A Marketing Tool; It’s A Promise

Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you’ve jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you’re not getting the mileage you could be out of those efforts. In fact, you may even be confusing…more

Your Social Media Content Strategy Stinks — But It Doesn’t Have To

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily Twitter and Facebook posts, you’re likely losing…more

It’s Not Just SEO: Reap These 3 Benefits of Blogging

Blogs are so ubiquitous these days that they’ve come to seem like an indispensable part of any online business presence. While well-run blogs are obviously valuable assets, it’s easy to lose track of the reasons why. Understanding the potential benefits of blogging will help you get the most out of this imperative marketing tool. Reach…more

Think You Don’t Need Inbound Marketing Services? Think Again

Inbound marketing is crucial to businesses looking to expand and bring in new customers. While it is possible to execute most inbound marketing tactics on your own, reaching out to professionals for inbound marketing services will help you avoid the marketing pitfalls so many businesses fall prey to. Being Over-Ambitious is a Real Thing Ambition is great, but when…more

The Best Email Marketing Campaigns Stay Flexible Over Time

“You’ve got mail!” In the early 90s, when email was in its infancy, the phrase was music to the ears. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails…more

How Avoiding Social Media Tracking Hurts Your Business

With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen” to the what the online world is saying about your company, products, or brands does more…more

Inbound vs. Outbound Marketing: What’s the Difference and Why Should You Care

Marketing has always been an effective way to grow a business. As the number of marketing channels grew, so did the number of businesses promoting themselves. It wasn’t long before consumers were so overwhelmed with marketing messages that they started tuning them all out. Since ads and sales pitches weren’t working anymore, businesses had to find…more

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