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Category Archives: Marketing

Great Brand Experience: You Can’t Live Without It

“Brand is everything. It’s every interaction with someone outside of your business. It’s your company culture. It’s your production process and the way you deal with a bug.” -Chris Savage The value added to your company by ensuring an excellent brand experience is a cumulative process, starting with the moment a customer or client interacts…more

Unsure Leadership? Get Them On Board with a Modern Marketing Strategy

You can see it now – your company just transformed their outdated, inefficient marketing “strategy” into a multi-layered, lead-generating powerhouse. There are new customers left and right, profitability is up, customers are becoming huge advocates – and the board looks at you and says, “Wow, (Insert your name here), I can’t thank you enough for…more

5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more

Why Having A Copywriter On Your Marketing Team Is An Absolute Necessity

Everyone within your company has a role to play, and without any of them success would be much more difficult. However, one of the most important ones is often one of the most overlooked. This role is, of course, that of a dedicated copywriter. If your marketing team doesn’t have one yet, you’re missing out…more

5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

4 Reasons to Consider a PPC Management Strategy

As a decision-maker in your organization, you’re always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send potential customers your way.  While we’re certainly not going to discount the…more

An Email Marketing Strategy to Ward Off the Spam Folder

Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers don’t want to be told what they should be buying– they want to be showed how a product or service meets…more

5 Eye-Catching Value Proposition Examples to Learn From

These days, we find ourselves bombarded with advertising at every turn: a multitude of billboards, banner ads, jingles and more that demand our attention and instruct us to “Buy This Product.” With such a cacophony of promotion around us, the art of crafting a successful value proposition has become more vital than ever. What Is…more

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