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Category Archives: Marketing

4 Tips on Creating a Content Marketing Strategy for Your Business

Content marketing is among the most effective of inbound marketing strategies in generating demand for your business.  An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion rates, more leads, and improved sales.  Content marketing works by giving customers valuable information they can use, and, in so doing,…more

4 Facebook Advertising Tips for a Successful Online Presence

In the old school of advertising, you’d place ads on billboards and television and tell customers why they need to buy something now. Social media advertising, on the other hand, requires a much more subtle form of selling. Because social media is used for socialization rather than shopping, it is tremendously important to establish strong…more

Video Email Marketing Will Increase Click-Through Rates

Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can’t play videos or even earmark emails containing videos as spam. So where does video email marketing stand? Let’s examine. Success Factors Mentioning ‘video’ in an email is an immediate…more

Building a Content Marketing Plan Using Inbound Marketing

To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement, or leads in return. To solve this problem, it is best to have a proven…more

4 Ways to Turn Sales and Marketing into Smarketing

“What are they thinking?” If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team…. Well, we would all be rich. Sales and marketing teams rarely naturally align. Sales often thinks marketing delivers low quality sales…more

Direct Mail is Not Dead, But it Needs Help

As digital marketing proliferates in the modern market space, many have been proclaiming the death of direct mail. The arguments are plenty: people don’t open their mail anymore, they are hesitant to provide their personal address, consumers’ mailboxes are getting cluttered, and the targeting options are much more limited than they are in digital marketing. But…more

Elements of an Effective Sign Design

When you are ready to purchase signage for your business, you need a clear, readable, and aesthetically-pleasing design. To ensure the successful promotion of your company and make the most out of your advertising dollars, keep these tips in mind for effective sign design: Keep it simple.  Effective sign design quickly and clearly displays a…more

Where Do I Put My Trade Show Booth Graphics?

Your next trade show is coming up fast. You have already decided on booth size and overall design. The graphics you chose to highlight your company’s message, products, or special offer are complete. From simple signs to advanced silkscreen panels, graphics are the main star of every booth, but did you know that the placement of trade show booth graphics is just as…more

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