Printed Marketing Collateral: Do You Need It And What Form Should It Take?
For years almost every marketer knew that they needed a brochure or sales kit to pass along to their target customers. Sure the format may have varied from a simple tri-fold to a more complex folder system with collateral sheets and tiered multi-page brochures, but just about everyone knew they had to hand out something.…more
How Do I Build A Brand Promise?
I recently realized that we have some of the best clients we could ever ask for. They go out of their way to thank us, to compliment our work, and to support us in any way they can. They appreciate our ideas and respect our work enough to let us be creative and do what…more
10 Reasons Why You Are in Need of a Website Redesign
Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that cause businesses of all sizes to lose traffic, and revenue, that…more
Does Your Branding Reflect Your Purpose?
Here at Envision, we are secure enough in ourselves to begrudgingly admit that we aren’t the only ones to have great ideas. In fact, we sometimes come across something on the web that describes the exact ideas we find ourselves explaining to clients again and again… and sometimes more clearly than we have been able…more
How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t on the payroll over at Izze, and…more
What is Public Relations, and Why do You Need it?
At Envision Creative Group, we recently officially added “public relations” to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it’s time we addressed an age-old question: What exactly does public relations mean… and why would your…more
Do You Know Great Design When You See It?
- What makes a great design, whether it’s on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that’s certainly part of the recipe. But the world is full of pieces of art that aren’t particularly moving, in a commercial sense, and it’s hard to consider something…more
What You Can Learn About the Creative World From Mad Men
The popularity of AMC’s Mad Men has prompted a lot of our clients to look at the work we do in a whole new light. It’s an entertaining show, to be sure, but could any of what you see actually be reflected in our day-to-day reality? Probably the quickest answer is “not really”… but that…more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more
Does Your Logo Create or Enforce Your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those details are important, but they don’t go nearly far enough.…more