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Category Archives: Marketing

Key Factors For Starting Your Brand Development Process

Often the terms “marketing” and “branding” are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks over his money and receives the product. Branding goes on to nurture the…more

Why it’s Important to Disavow Backlinks

Once upon a time, search engine optimization was a simple process. Optimize your website on specific keywords, create lots of backlinks by getting other people to link to it, and voila – you’re shooting up the Google rankings. Okay, so it wasn’t quite that simple, but it’s only become more complicated in the recent past. What…more

2015 is the Year for Marketing Automation

It’s that time. When fireworks and parties around the globe ringing in 2015 sparked countless well-intended New Year’s Resolutions. May we suggest one for your business? This year, it’s time to invest in marketing automation. Doing so can significantly improve your business in a variety of ways. What is marketing automation? First, let’s start with a…more

4 Tips on Creating a Content Marketing Strategy for Your Business

Content marketing is among the most effective of inbound marketing strategies in generating demand for your business.  An effective content marketing strategy will take prospective customers from an increased awareness of your brand to improved conversion rates, more leads, and improved sales.  Content marketing works by giving customers valuable information they can use, and, in so doing,…more

4 Facebook Advertising Tips for a Successful Online Presence

In the old school of advertising, you’d place ads on billboards and television and tell customers why they need to buy something now. Social media advertising, on the other hand, requires a much more subtle form of selling. Because social media is used for socialization rather than shopping, it is tremendously important to establish strong…more

Video Email Marketing Will Increase Click-Through Rates

Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can’t play videos or even earmark emails containing videos as spam. So where does video email marketing stand? Let’s examine. Success Factors Mentioning ‘video’ in an email is an immediate…more

Building a Content Marketing Plan Using Inbound Marketing

To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement, or leads in return. To solve this problem, it is best to have a proven…more

4 Ways to Turn Sales and Marketing into Smarketing

“What are they thinking?” If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team…. Well, we would all be rich. Sales and marketing teams rarely naturally align. Sales often thinks marketing delivers low quality sales…more

Direct Mail is Not Dead, But it Needs Help

As digital marketing proliferates in the modern market space, many have been proclaiming the death of direct mail. The arguments are plenty: people don’t open their mail anymore, they are hesitant to provide their personal address, consumers’ mailboxes are getting cluttered, and the targeting options are much more limited than they are in digital marketing. But…more

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