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Category Archives: Marketing

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

Video Testimonials Increase Click-Through Rates

Does your marketing strategy include testimonial videos by customers? If it doesn’t, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences’ trust; in the age of reputation marketing, they play a crucial role in converting viewers to customers. The Importance of Video As the interactivity of…more

It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing

When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little work into design, right? How bad could it get? What are the benefits to…more

The Three Pillars of YouTube Marketing

In the age of an interactive web, videos have become an integral part of the average user’s internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to…more

The 5 Sections of a Brand Development Process

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

3 Trade Show Sign Design Blunders That Even the Pros Make

While trade shows are often the perfect place to debut a new product or service and capture a buzz in your industry, they can also be a waste of time and money if you fail to connect with your target audience. Sign design is an important and often-overlooked element of trade show preparation. After all, the sign attracts…more

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