10 Reasons Why You Are in Need of a Website Redesign
Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that cause businesses of all sizes to lose traffic, and revenue, that…more
The Virtues and Temptations of an SEO Saint – Part 1
Part 1: Your Guardian Angels Part 2: The Virtues Part 3: The Temptations The Fallacy of the SEO Saint We all strive for it, but it’s hard. Being a search engine optimization (SEO) saint takes dedication, fortitude, and often a significant other to remind you that you’re not as cool as you think you are.…more
Website Redesign Trends That Are Actually Working
Redesigning a website can be a daunting task, as technology is changing our lives on a daily basis. In my lifetime (and I still consider myself young), I’ve seen the transition from no one having a computer in their home to everyone having a computer in their pocket…and 2 or 3 possibly networked in their…more
Printed Marketing Collateral: Do You Need It And What Form Should It Take?
For years almost every marketer knew that they needed a brochure or sales kit to pass along to their target customers. Sure the format may have varied from a simple tri-fold to a more complex folder system with collateral sheets and tiered multi-page brochures, but just about everyone knew they had to hand out something.…more
What is and Isn’t Obligatory for SEO Text…
You might have noticed on our website that we have a section for the “obligatory SEO text.” Even though we’re poking a little bit of fun at the whole (overdone) concept of manipulating search engine results, the reality is that Google and its friends do want to see text on your business web pages before…more
Website Redesign: 5 Ways to Make Your Project Easier
As much as we would love to be able to hit a button and magically produce the business website everyone wants, the reality is that it takes a bit of time – and client input – to get a website redesign right. As a web design client, there are a lot of things you can…more
5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that’s best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have to attract those people through search engines in the first place? That’s…more
A Forgotten Benefit of SEO Link Building
Inbound link building for search engine optimization has become something of an obsession for both business web designers and our clients. It’s really no wonder: Next to optimizing your pages and increasing the quality of the content basis, there’s really nothing you can do to improve your ranking on Google and the other major search…more
Will Your Website Design Turn Into the 2011 Indianapolis Colts
Keep up-to-date on your website design and marketing plan. If you’re someone who follows football regularly, then you’re probably already familiar with the bizarre story of the 2011 Indianapolis Colts. Although there are a number of factors contributing to their rapid transformation from Super Bowl contender to NFL afterthought, it’s easy to see how the…more
Tools for a More Engaging Website Design
Your website design needs to keep up with a fast-changing universe, despite the relatively young age of the internet. It was only a few years ago it became the general consensus that every business should have a website…though there are still a few that choose not to believe that. For a while it was fine…more