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4 Reasons to Consider a PPC Management Strategy

As a decision-maker in your organization, you’re always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send potential customers your way.  While we’re certainly not going to discount the…more

An Email Marketing Strategy to Ward Off the Spam Folder

Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers don’t want to be told what they should be buying– they want to be showed how a product or service meets…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable with who you are first. In fact,…more

Five Business Growth Strategies Actually Worth the Risk

Do you find yourself working longer and longer hours at your business without a large financial return on your time investment? Are you becoming increasingly discouraged by the growing responsibilities of your business, even though running it is what you love? Has your revenue growth taken its foot off the gas? Business growth strategies are…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and effective product positioning strategy achieves three key…more

5 Eye-Catching Value Proposition Examples to Learn From

These days, we find ourselves bombarded with advertising at every turn: a multitude of billboards, banner ads, jingles and more that demand our attention and instruct us to “Buy This Product.” With such a cacophony of promotion around us, the art of crafting a successful value proposition has become more vital than ever. What Is…more

It’s Not You, It’s Me: 5 Keys to Hiring the Best Marketing Agency

So the time has come to “break up” with your current marketing agency. Or perhaps your business has never worked with an agency, but has grown to the point where you need help with your marketing. Hiring the best marketing agency is a bit like searching for Mr./Ms. Right. There are many potential partners out…more

Four Not-So-Obvious Benefits of Competitive Analysis

Competitive analysis is often an overlooked marketing tool, but it’s one that every marketer should have in his or her arsenal. Being able to continuously review the information you’ve gained gives you an edge over the very competition you’re analyzing. Why? Because many companies are so strapped for time and resources that they spend it…more

Closed Loop Marketing Uses Real Insights To Get Real Results

By now, you’re aware that inbound marketing is the best bet for expanding your company’s reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough to simply have an online presence without a proven and intentional strategy for success? No. Without…more