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Less-Known Marketing Metrics Examples You Should Be Tracking

Sure, there are the common metrics that all marketers and business owners keep their eyes on: time users spend on your website, the bounce rate, how many returning visitors you get, total conversions into sales.  But there are some lesser-known marketing metrics that aren’t given a lot of lip service that could push you past…more

B2B E-commerce Part II: Building Your Visual Brand Identity

“Branding is what people say about you when you’re not in the room.” — Jeff Bezos, CEO, Amazon.com. A brand identity includes what your brand says, what its values are, how you communicate its concepts, and which emotions you want your customers to feel when they interact with your business. As we’ve said before, your…more

Rocking Google Web Analytics for Your Company Website

Google Analytics for websites is one of the most popular (and powerful) marketing tools in the world. Companies of all sizes and industries use this web-based tracking technology to see who’s coming to their website, what they are doing there, and countless other vital bits of information. You may have found yourself wondering if Google Analytics…more

Word of Mouth Marketing is Your Best Free Marketing Strategy

Word of Mouth Marketing (WOMM) is known to be the most valuable form of marketing, and…it doesn’t cost any money.  It’s one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of…more

B2B E-commerce Web Design Part 1: Up Your Visual Design Game

A customer doesn’t always know a great experience until they have one. B2B E-commerce Expectations are Changing B2B E-commerce buyers are more frequently preferring – and expecting – their experience to closely align with the B2C one. A great online experience is a game-changer for your brand, and with this in mind, it’s highly likely…more

Great Brand Experiences: You Can’t Live Without ‘Em

“Brand is everything. It’s every interaction with someone outside of your business. It’s your company culture. It’s your production process and the way you deal with a bug.” -Chris Savage The value added to your company by ensuring excellent brand experiences is a cumulative process, starting with the moment a customer or client interacts with…more

Content Strategy Do’s and Don’ts: You’re a Content Wizard, Harry

Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay…maybe not at Freud-level, but you should be quite intimate with the wants and needs, behaviors and concerns of your ideal customers…more

A/B Testing to Take Your Marketing to the Next Level

Marketing occupies a very unique position in the overall direction of a business; as a department, it determines a large part of both where a company stands in the present moment, and where it is headed. Due to this, many marketing departments often find themselves stuck between sticking to their “tried-and-true” messages versus experimenting with…more

Email Workflows That WON’T Spam Consumers’ Inboxes

There’s a grey space that exists between customer interest and purchase. It is in this spot where you want to nurture your leads, and keep them flowing through your marketing funnel. An excellent way to keep the momentum going is establishing your email workflow. Consumers looking for added value often sign up for emails that…more

Segmenting Leads for Through-the-Roof Conversions

Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties:  characteristics, needs, or interests.  The main reason you should be segmenting your leads is so that you can create more personal, timely, effective messages. It’s also effective in closing sales with those leads and…more