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Why Marketing Automation Rocks

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Thank Your Wordsmith: Copywriter-Content Strategists Exist

  Let’s start with some clarifying statements: Content is not copy. Marketing is not advertising. Content Strategists are not Copywriters. But, sometimes copywriters can be content strategists. Most likely, they can write content as well as copy. And usually, they are educated in marketing and specialize in advertising. Marketing “is the systematic planning, implementation, and control…more

How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer personas are the cornerstone of inbound marketing. In…more

What Does A Social Media Company Do?

Social media is at best a moving target and at worst a job that’s as difficult to define and manage as herding a group of cats. As new platforms pop up and are enthusiastically embraced by valuable demographic sets, business owners are left trying to precariously balance the everyday operations of their company and attempting…more

The Advantages of Using an Inbound Marketing Agency

Making the right marketing decisions for your company means a bottom line with fewer costs, more sales, and happy customers. For some businesses, the “right” decision is inbound marketing – a methodology that comes more naturally to some people than others. As with the execution of any effective marketing strategy, business owners will often find…more

5 Reasons Your Web Design Doesn’t Help Your Marketing

Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  “Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology born from a surplus of digital marketing…more

7 Tiny Blogging Mistakes You Should Avoid

Are you familiar with the “Pick 2″ scenario?… Going to college? Pick 2: Fun Sleep Good Grades Hungry? Pick 2: Satisfying Cheap Healthy Going on a date? Pick 2: Emotionally Stable Attractive Intelligent For many, the “Pick 2″ scenario comes across as eerily accurate and oddly difficult to avoid. But us bloggers shouldn’t have to…more

8 Email Marketing Tips for Small Businesses

8 Email Marketing Tips for Small Businesses Maintaining top-of-mind positioning with clients and prospects with email marketing is an essential part of today’s business environment. Here are a few tips to help you optimize your email marketing. 1. Practice Good Database Hygiene Your database is the key. It is crucial that you keep it clean,…more

Why Everybody Loves Information Graphics

Why Everybody Loves Information Graphics Visual content is a growing trend and an extremely effective and efficient way for marketers to push content into the marketplace. The human brain is primarily stimulated through visuals. In fact 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text (HubSpot). All of that to…more