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Marketing Brain IQ Test

Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is… a.     Building loyaltyb.     Finding new customers 2. To build greater annual loyalty, it’s smarter to… a.     Increase dollars…more

The Power of Packaging Design

How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need…more if they’re hungry, and head to the register. What they may not realize is that they are subconsciously being swayed to purchase one product over another. Following…more

Food and Beverage Photography Tips

Whether you are a photographer looking for tips to better your food photography or a marketer that benefits from using food photography in your marketing pieces, the following article will discuss some tips and techniques to ensure you get the most out of your food and beverage photos.What makes a great food photo?Food photography requires…more

How to choose a graphic design/creative agency?

Embarking on a new creative relationship can be daunting, especially if you’ve never done it before. Below are a few ideas and tips that will help you the determined the size of the creative service provider you want to work with. Future posts will discuss what to look for once this decision has been made.…more

Going Green in Food Packaging

Everyone has been talking about going green lately, whether it’s for your home, your car, cleaning products, or anything else… and it looks like it’s not just a passing fad. The trend actually began at the beginning of the industrial revolution but started picking up solid traction in the main stream in the late nineties…more

Website Design: 10 More Awesome Content Tips

The journey to perfect website design will never end. We recently posted 10 content marketing tips that we learned during a trip to New York for an SEO conference.  Below are 10 more tips offered by Idea Launch to enhance your content marketing and get better traffic and conversions from your website.   1.     Speak…more