Request a Quote

Welcome to our blog!

Magazine Design: DOs and DON’Ts

From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine design courses – but truth be told,…more

Print Ad Design: DOs and DON’Ts

Though online promotion has grown in popularity, print advertising is still a great way to reach your target audience and boost brand recognition. To reap the benefits, however, you will have to put emphasis on the right kind of print ad design. Print ad design is a highly specific niche guided by a set of…more

Product Photographer Tips & Tricks

Product photographers are the unsung heroes of great websites. Well-designed pages are important and so is scintillating copy, but without photos that showcase your products brilliantly, you may’ve wasted a lot of resources. Today we’re going to look at some key areas a product photographer should focus on to create great images of even the most…more

Why Marketing Automation Rocks

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Thank Your Wordsmith: Copywriter-Content Strategists Exist

  Let’s start with some clarifying statements: Content is not copy. Marketing is not advertising. Content Strategists are not Copywriters. But, sometimes copywriters can be content strategists. Most likely, they can write content as well as copy. And usually, they are educated in marketing and specialize in advertising. Marketing “is the systematic planning, implementation, and control…more

How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer personas are the cornerstone of inbound marketing. In…more

What Does A Social Media Company Do?

Social media is at best a moving target and at worst a job that’s as difficult to define and manage as herding a group of cats. As new platforms pop up and are enthusiastically embraced by valuable demographic sets, business owners are left trying to precariously balance the everyday operations of their company and attempting…more

The Advantages of Using an Inbound Marketing Agency

Making the right marketing decisions for your company means a bottom line with fewer costs, more sales, and happy customers. For some businesses, the “right” decision is inbound marketing – a methodology that comes more naturally to some people than others. As with the execution of any effective marketing strategy, business owners will often find…more

5 Reasons Your Web Design Doesn’t Help Your Marketing

Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  “Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology born from a surplus of digital marketing…more