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Word-of-Mouth Marketing: Alive and Well in the Digital Age

It’s easy to get so consumed with digital marketing that you forget that marketing existed a long time before the Internet. Yes, marketing was a thing before smart phones, computers, TV sets, old-style telephones, radios, and newspapers. People even advertised their goods and services long before the majority of their customers could read and write. When…more

Why Inbound Marketing is Amazing

You may have noticed the recent buzz over the latest contendor to “traditional” marketing, inbound marketing. Seemingly the love-child methodology of the most proven facets of content marketing, search engine optimization, social media management & lead nurturing practices, inbound marketing seeks to completely personalize the digital experience throughout every stage of the buying cycle. Why is…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

How to Identify Social Media Marketing Packages That Are NOT Worth Your Money

Social media marketing is one of the most affordable and effective methods of driving traffic and building your brand, but with so many companies out there claiming to be experts, how can you tell which social media marketing packages aren’t worth your money? There are four telltale signs that your social media marketing guru might…more

The 5 Pillars of Inbound Marketing

Inbound marketing is all about gaining visibility to draw in and maintain relationships with new customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically speaks to your customers about their wants and needs. It has to provide solutions to their problems as soon as they start looking for answers. We believe that…more

HubSpot Software Will Change Your Life

Through much effort, ingenious planning and, surely, many sleepless nights, you’ve transformed your good idea into a thriving business.  All of your ducks are in a row, and things are going well, but there’s much to consider in today’s internet-heavy business world.  Between creating SEO-friendly content, maintaining contact with clients/potential clients, and simply keeping your brand relevant,…more

3 Critical Reasons You Need a Package Redesign

Presentation is an essential part of business and can become the difference between making money and going bankrupt. Consumers are becoming vigilant and want to be wooed by the aesthetic appeal of products. Performance alone will not lead to positive results in terms of marketing and sales. What do businesses do when looking to boost…more

Coffee and Inbound Marketing: You Can’t Survive Without Either

When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you’re ready to enjoy, and you find yourself becoming more and more able to handle the challenges ahead. What if…more