Request a Quote

Welcome to our blog!

Build Your Best Email Marketing Campaign… Ever

In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year after year – “email marketing is dead”.…more

Effective Digital Marketing Requires a Game Plan

Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These constant fluctuations mean that marketing success is never a given thing, regardless of how successful certain tactics and strategies…more

Marketing Design: Pretty is Great, Lead Generation is Better

It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors. There’s no “perfect” formula for marketing design;…more

How to Write a Corporate Blog People Actually Want to Read

Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that most blogs are trite, deadly boring or both. But not all corporate…more

6 Outdated Marketing Trends That Should be Tossed Away for Good

When it comes to marketing, you don’t have to be good at EVERYTHING to succeed, but you should know what to prioritize. Here are some pointers to help you get ahead for the second half of 2016 and into 2017. Outdated Marketing Trends and Their Improved Counterparts OUT: Pop Up Ads.  There is a reason…more

Closed Loop Analytics: Share Some Love With Your Sales Team

Analytics are some of the most powerful tools available to marketers today. Between Google Analytics and Salesforce, companies have more information about themselves and their customers than ever before. Furthermore, ongoing experimentation with analytic tools means that many companies are developing deeper and more meaningful insights into their sales generation process. Historically, there have been…more

How Drip Marketing Will Make Your Job Frighteningly Easy

Email marketing has long been a go-to strategy for marketers trying to directly reach their audience – and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites like MailChimp, HubSpot, and Maropost have brought new levels of efficiency and…more

Why I Love Writing for “Boring” Industries

I love “boring” industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian, and the “strictly” professional. I really love giving clients more than they ever expected, too. I’m…more

SEO for Business: Mistakes You’re Making At This Very Moment

It’s not me, it’s you. Well, it might be you. There’s a chance you’re doing everything perfectly when it comes to SEO for your business website/blog, but it’s more likely that you could use some, shall we say, tweaking. A bowtie straightened. A stray curl smoothed back. Some phrases added. A submission here and there.…more

Write Content for People (But Also Do A Little SEO Content Writing)

Search engine optimization (SEO) has existed for almost as long as search engines themselves. From the mid 90s on, marketers and webmasters alike began writing their websites in such a way as to maximize the amount of inbound web traffic they received. Relevancy and keyword density took precedence over more standard features of advertising copy. Since then, SEO…more