Marketing Brain IQ Test
Do you feel like you have a pretty good grasp on the basics of sales and marketing? Take this quiz and you may be surprised by the answers. 1. The smartest way to significantly grow sales is… a. Building loyaltyb. Finding new customers 2. To build greater annual loyalty, it’s smarter to… a. Increase dollars…more
The Power of Packaging Design
How much power does packaging design have over the purchasing decision? Most people take product packaging for granted. They enter the store, grab what they think they need…more if they’re hungry, and head to the register. What they may not realize is that they are subconsciously being swayed to purchase one product over another. Following…more
What’s the Difference Between a Logo and a Brand?
Branding can be confusing at times, especially with the term “Branding” taking on such generic definitions lately. Many people use the term Brand to mean Logo and vice-versa. So we thought we’d help clear up the confusion just a bit and talk about what makes a logo and what makes a brand. A Logo…more
How to Make Your Website Design REALLY Work for You
Does your website design currently work for you? Most companies would say that, at best, their website might be a nice receptionist with a great smile. Is that what you really want? Why isn’t your website your best sales person? This article will set you on the path to making your website be a more…more
Food and Beverage Photography Tips
Whether you are a photographer looking for tips to better your food photography or a marketer that benefits from using food photography in your marketing pieces, the following article will discuss some tips and techniques to ensure you get the most out of your food and beverage photos.What makes a great food photo?Food photography requires…more
How to Setup a Business Page in Facebook with a Custom Username/URL
We have helped lots of our clients set up their business social media accounts. One of the most common questions we get is, “How do I setup a business page in Facebook with a custom username otherwise known as a personalized URL?” So we thought we’d explain a little bit to help our readers out.…more
How to choose a graphic design/creative agency?
Embarking on a new creative relationship can be daunting, especially if you’ve never done it before. Below are a few ideas and tips that will help you the determined the size of the creative service provider you want to work with. Future posts will discuss what to look for once this decision has been made.…more
Going Green in Food Packaging
Everyone has been talking about going green lately, whether it’s for your home, your car, cleaning products, or anything else… and it looks like it’s not just a passing fad. The trend actually began at the beginning of the industrial revolution but started picking up solid traction in the main stream in the late nineties…more
Website Design: 10 More Awesome Content Tips
The journey to perfect website design will never end. We recently posted 10 content marketing tips that we learned during a trip to New York for an SEO conference. Below are 10 more tips offered by Idea Launch to enhance your content marketing and get better traffic and conversions from your website. 1. Speak…more
QR Codes: What They Are and How They Benefit Marketing Efforts
If you were in Austin, TX during the 2011 SXSW conference, you were more than likely bombarded with the hundreds of QR codes all over town, from magazine ads to bumper stickers, to guitar cases, to cocktail napkins. It caused lots of people to start talking about the usage of QR codes and just how…more