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Why Your Digital Footprint is Your Best Salesman

Whether you like to spend your  time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence is a basic component in any marketing strategy, and often the deciding factor behind the quickest sales. An effective digital…more

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

Video Testimonials Increase Click-Through Rates

Does your marketing strategy include testimonial videos by customers? If it doesn’t, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences’ trust; in the age of reputation marketing, they play a crucial role in converting viewers to customers. The Importance of Video As the interactivity of…more

What’s Better For Your Brand: A Social Media Manager? Or an Agency?

The world of inbound marketing is immense, full of pit-falls, too-good-to-be-true offers and some golden keys that open your brand to a rewarding new level of exposure. One truism persists: without inbound marketing, you’re just another face in the crowd. Hiring an agency is the most logical and profitable decision to maximize your brand exposure and sales…more

It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing

When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little work into design, right? How bad could it get? What are the benefits to…more

Why Website Design Should Be A Marketing Priority

We know marketing takes up a large component of many people’s budget, split among print marketing and collateral, trade shows, general advertisements, campaigns, web design, and more. But if you think all you need in terms of a website and its design is a one-time expense, you might want to rethink your strategy. Having a well-designed…more

The Three Pillars of YouTube Marketing

In the age of an interactive web, videos have become an integral part of the average user’s internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to…more

Transform Your Collateral Design in 5 Easy Ways

Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand’s credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions to make your collateral design unforgettable and unique in a sea of brochures: Start with a goal, and stick with it Whether…more

The 4 Stages of an Effective Inbound Marketing Strategy

Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about this strategy is its ability to draw quality prospects to your content.…more