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5 Reasons Your Web Design Doesn’t Help Your Marketing

Whether you are marketing products, services, ideas, or even yourself, your website is often your only chance to establish your digital first impression. Not only does it tell your site visitors a great deal about you and what you do, but it also provides a wealth of data to search engines that will influence your…more

Marketing 101: Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing As a marketer, you may have noticed a lot of colleagues referring to “the usual” marketing approaches (such as newspaper, radio, and television ads) as “outbound marketing.”  “Outbound” has found its place among our vocabulary because of the ever-growing popularity of “inbound,” a methodology born from a surplus of digital marketing…more

7 Tiny Blogging Mistakes You Should Avoid

Are you familiar with the “Pick 2″ scenario?… Going to college? Pick 2: Fun Sleep Good Grades Hungry? Pick 2: Satisfying Cheap Healthy Going on a date? Pick 2: Emotionally Stable Attractive Intelligent For many, the “Pick 2″ scenario comes across as eerily accurate and oddly difficult to avoid. But us bloggers shouldn’t have to…more

8 Email Marketing Tips for Small Businesses

8 Email Marketing Tips for Small Businesses Maintaining top-of-mind positioning with clients and prospects with email marketing is an essential part of today’s business environment. Here are a few tips to help you optimize your email marketing. 1. Practice Good Database Hygiene Your database is the key. It is crucial that you keep it clean,…more

Why Everybody Loves Information Graphics

Why Everybody Loves Information Graphics Visual content is a growing trend and an extremely effective and efficient way for marketers to push content into the marketplace. The human brain is primarily stimulated through visuals. In fact 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster than text (HubSpot). All of that to…more

Inbound Marketing Means MORE Than Content Marketing

The concept of marketing isn’t necessarily difficult to grasp: it is a broad term encompassing all of  “the activities involved in making people aware of a company’s products,” including advertising, promotion, and public relations. That is, until we begin exploring the potential for sales on the Internet, where we are introduced to the many facets of…more

5 Content Marketing Myths

With social media firmly entrenched in the fabric of society, content marketing continues its growth as a major component of overall marketing strategies. It’s become the subject of global conferences with the participation of such major players as Microsoft, Cisco and Kraft Foods. The topic has even gained some Hollywood glitz as stars like Kevin Spacey appear as…more

Boosting ROI With Inbound Marketing

Boosting ROI With Inbound Marketing It’s no secret that inbound marketing is the latest internet marketing craze, and aside from understanding the basic principals of inbound, you must consider how important it is to quantify its usefulness and profitability for your firm. This is why knowing how and why your inbound marketing is effective is ultra…more

5 Steps to Direct Mail That Actually Works

5 Steps to Direct mail That Actually Works While some marketing firms and analysts believe that direct mail has become a relic of a bygone era, many still espouse a direct mail campaign as a marketing tool that is still incredibly effective, if done right.  The first goal of a direct mail campaign is for…more