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Small Business Blog Tips and Tricks

If you think blogging sounds like a great idea for your company, you’re right: It can transform the way you interact with the public. But you need to execute it right to turn that great idea into a successful communication tool for your small business. Here are some essential small business blog tips and tricks to get…more

3 Tips for “Going Long” in Advertising Copywriting

If you ask ten advertising professionals what the most effective length of advertising copy is, you would likely get ten very different answers. Some believe copy should be short, crisp, and catchy. Some believe it should be lengthy. The rest fall somewhere in between. The truth is, effective advertising copy is that which sells. How…more

Overcoming the Obstacles of Inbound Marketing

Inbound Marketing, the concept of gearing your marketing strategy toward guiding potential customers to your website and generating leads, continues to grow in popularity. According to a 2013 report by HubSpot, 58% of all companies embraced inbound marketing, a number that rose to 90% in a recent Ascend2 survey. The numbers support common sense: directing potential customers…more

Elements of Social Media Management Success

It’s easy to open a Twitter or Facebook account for your company. But effective social media management–the true key to your online community success–is far more difficult. The right people and strategy can turn a potential customer into a sale, and turn a single sale into a long-term customer who becomes an advocate for your brand.…more

The Essentials of Memorable Logo Design

Branding is not complete without a logo. According to Paul Rand, creator of logos for IBM, ABC, UPS and others, “If, in the business of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown.” In this post, we’ll break down the essentials of memorable logo design. A…more

Email Marketing Best Practices

Email marketing continues to spread in the marketing world. A recent study found that over 70% of marketers now use this channel to relay their message, more than ever before. Communicating via email thus has become an important part of inbound marketing for most businesses. The continued increase in email marketing can be justified by common sense.…more

Direct Mail is Not Dead, But it Needs Help

As digital marketing proliferates in the modern market space, many have been proclaiming the death of direct mail. The arguments are plenty: people don’t open their mail anymore, they are hesitant to provide their personal address, consumers’ mailboxes are getting cluttered, and the targeting options are much more limited than they are in digital marketing. But…more

Blogging for Brand Development: 5 Tips for Creating Great Content

The foundation of Inbound Marketing is original, engaging, informative content that speaks directly to the target audience. Not only does your business’s blog serve as one of the best mediums for sharing that content, but blogging is essential for brand development. We’ll show you how to do it right. Inbound 101 For anyone who’s not familiar with…more

How to Create Engaging Webinars for Your Business

In the world of inbound marketing, “content [still] is king.” While most people only consider text content, the most successful marketers have found ways to implement images, video, and webinars into their inbound marketing campaign. This post outlines how to create engaging webinars for your business that stimulate participation–and how to promote them to expand their reach. According to the research report by…more

How to Identify Social Media Marketing Packages That Are NOT Worth Your Money

Social media marketing is one of the most affordable and effective methods of driving traffic and building your brand, but with so many companies out there claiming to be experts, how can you tell which social media marketing packages aren’t worth your money? There are four telltale signs that your social media marketing guru might…more