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Why Good Logos Cost Money

When you pay for a logo, you’re not just paying for the design—you’re also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer wisely in order to make the most out of your time and money spent. A…more

Why So Serious? Using Humor in Marketing

If you think you have to be serious to be taken seriously–or to get people to do something–you’re wrong. Just ask Barack Obama. In the last few weeks before the sign-up deadline on HealthCare.gov, Obama was a guest on Funny or Die’s “Between Two Ferns with Zach Galifianakis.” In the episode of the satirical interview show,…more

Magazine Design Tips: Key Elements

                                Recently we discussed a number of concepts that will help you maximize readability, which helps foster reader engagement with your published content. Today we’re going to explain a number of subtle cues you can lace your magazine templates with…more

Magazine Design Tips: Typography

Today we’re going to expand on hints and tips to do with text that will help you make the most of your design efforts. In our previous piece we recommended that you keep text clean, but what does that really mean? Today, we hope to help you find some great ideas to give your magazine…more

The Best Logos: A Joy Ride

                                If you’re working with a graphic designer who suggests that you “take a ride,” he or she likely wants to point out some famous logos—as well as some inferior logos—along the way. Prepare yourself for both an eye-opening and enlightening…more

The 5 Pillars of Inbound Marketing

                                Inbound marketing is all about gaining visibility to draw in and maintain relationships with new customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically speaks to your customers about their wants and needs. It has…more

How to Identify a Branding Expert

                                Launching a brand can be a painstaking process that tests both your fortitude and patience. Chances are that someone out there is selling something nearly identical to your product, and branding is often the only thing that makes it…more

Bad Corporate Headshots Are Bad

The business world is built on the importance of making a first impression, but the sad truth is that the first impression a potential client or business partner is not always made at your first meeting. In this ever-more wired world, your first impression is probably going to be made online, whether through social networks or a…more

Magazine Design: DOs and DON’Ts

From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine design courses – but truth be told,…more