A/B Testing Your HTML Email Campaign
While some may consider HTML email campaigns useless spam, it has been a marketer’s best friend for many reasons. Some of which include: Rich media and graphics Immediate calls to action with clickable links No costs associated with printing or postage Very low cost for distribution. Able to distribute at a moment’s notice Can efficiently…more
Attributes of a Successful Brand
Ever wonder why some brands are more successful than others? In this post, I outline 5 key attributes of a successful brand. 1. The brand is properly positioned Regardless of your business type, you must know the following things in order to position your brand properly: Who you are What you do How you…more
Top 10 PowerPoint Tips – Do’s and Don’ts
While it’s true we’ve helped clients create some of the most successful PowerPoint presentations they’ve ever used for the last 20 years, it’s only been recently that we’ve seen a huge upturn in the amount of PowerPoint presentation work coming our way. The rebounding economy seems to be helping everyone get back to normal business…more
5 Key Elements to Great Package Design
“An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.” – Smashing magazine So what elements make a package design great? The Experience Like a child opening a gift on Christmas morning, a well-designed package can guide a person through an exciting journey, experiencing each aspect just…more
Content Strategy: What is it and why do you need one?
If you’re like us and our clients, you’ve been hearing a lot about content strategy lately. Unfortunately, it’s difficult to find much information about it so we thought we’d shine a little light on the subject. What is a Content Strategy? According to Wikipedia, content strategy is “the practice of planning for content creation, delivery,…more
How to Blog for Business Success
We’ve provided answers to your blog questions along with a few tips. What is a blog? We’ve all heard about blogs, blogging, bloggers and the blogosphere. So what is it exactly? Should you do it? And how do you make it work for your business? Well, let’s start by simply defining what a blog…more
Updating a Corporate Logo. When does it make sense?
We’ve heard it a thousand times: “We can’t update our logo because we’ve been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients…” We always respond with a series of questions to begin the process of determining whether an update of the logo will benefit…more
The Gap logo – How Not to Approach Rebranding
Recently, the popular clothing manufacturer, The Gap decided to rebrand itself by changing the company logo that has been recognizable for 20+ years. The new logo which was recently unveiled to the world can be seen below alongside the original logo which I’m sure you’ve already come to know and love. The blogosphere has been…more
Packaging Design: Why all of the details are important
Walking down the isle of the grocery store with a list in your hand and a keen determination to get out of the crowd, what would make you stop to examine, much less purchase the new salsa product on the shelf? Or, what makes you try the Corazonas Tortilla Chips instead of the Kettle Vegetable…more
5 Common Marketing Mistakes
Like parenting there is no book that can tell you exactly how to run and market your unique business…though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes. In this post, I’ll outline the five mistakes that we have seen time and again over the…more