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Coffee and Inbound Marketing: You Can’t Survive Without Either

When you sit down at your desk with a hot cup of coffee in the morning, you can practically feel your productivity increasing. The morning goes from something that you have to face to something that you’re ready to enjoy, and you find yourself becoming more and more able to handle the challenges ahead. What if…more

5 Ways to Rock Your Inbound Marketing

Inbound marketing is a powerful tool companies use to increase business, but it’s not like the Field of Dreams where “if you build it, they will come.” According to Hubspot, “54% more leads are generated by inbound tactics than traditional paid marketing.” Savvy marketers must roll up their sleeves and put some strategic thought into their…more

4 Serious Email Marketing Mistakes to Avoid

As people spend more time online, email has become a primary method of personal and business communication. Reaching potential leads where they are has always been a goal of marketers, leading to the predictable increase in email marketing. A recent study found that over 70% of marketers now use this channel to relay their messages. Therefore,…more

4 Critical Parts to Every Inbound Marketing Strategy

Great products sell themselves. So how can you get your product to sell itself?  By focusing less on marketing your product and more on helping your customers succeed. It seems crazy, right? But it works on account of one thing: action, action that helps your customers become successful. This is the essence of inbound marketing. Your…more

3 Questions to Determine the Right SEO Partner

Search engine optimization is critically important in today’s digital marketing environment. No less than 93 percent of all internet experiences begin with a search engine, while 75 percent of users never scroll past the first page of search results. In other words, to compete with and stand out from your competition, it’s important to understand and…more

Why You Can’t Do Inbound Marketing on Your Own (And Wouldn’t Want To)

We know, you hate hearing how you can’t do something by yourself. We’ve all hated hearing that phrase from as young as when we were learning to tie our shoes. But there are some things that deserve a helping hand from a team of experts. Even though we’ve provided many tips and techniques for self…more

Why Your Digital Footprint is Your Best Salesman

Whether you like to spend your  time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence is a basic component in any marketing strategy, and often the deciding factor behind the quickest sales. An effective digital…more

5 Ways Inbound Marketing is Similar to Swimsuit Shopping

The beautiful flowers and warm breezes of spring are upon us, and summer is right around the corner. Thoughts turn to fun, vacation, and swimsuit shopping. For a variety of reasons, most people don’t enjoy shopping for swimwear. Choosing the right swimsuit is, however, in many ways similar to creating an effective inbound marketing campaign. Whoa!…more

Video Testimonials Increase Click-Through Rates

Does your marketing strategy include testimonial videos by customers? If it doesn’t, it may be time to include it. Research has shown just how important video testimonials are in gaining your audiences’ trust; in the age of reputation marketing, they play a crucial role in converting viewers to customers. The Importance of Video As the interactivity of…more