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5 Best Practices for a Memorable Billboard Design

Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and product to potential buyers–if designed properly. Here are 5 methods to perfect your billboard design for…more

Beautiful Product Photography is a Necessity (Tell Us We’re Wrong)

We’re all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90 percent of all information our brains process is visual. Our brains…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

4 Surefire Ways to Create the Perfect Product Package Design

Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customers eye, giving them cause to be curious, and quickly conveying your brand’s message. Going into the process of designing or redesigning a…more

4 Reasons to Consider a PPC Management Strategy

As a decision-maker in your organization, you’re always looking for ways to get the word out about how awesome your company is. You’ve probably been focusing on getting your content up to SEO standards so that search engines will notice you and send potential customers your way.  While we’re certainly not going to discount the…more

An Email Marketing Strategy to Ward Off the Spam Folder

Traditional marketing strategies that rely on forced attention grabbing, such as TV and radio advertisements, direct postal mailers and cold calls, aren’t overly effective at generating interest (and they certainly aren’t cheap.) Today’s consumers don’t want to be told what they should be buying– they want to be showed how a product or service meets…more

Choosing Brand Attributes That Work For Your Company

Defining your business– knowing who it is and what it stands for– is an essential first step in creating an effective marketing strategy. You can’t market a business or product that you don’t understand, just as you can’t develop a steady relationship with someone when you’re not comfortable with who you are first. In fact,…more

Five Business Growth Strategies Actually Worth the Risk

Do you find yourself working longer and longer hours at your business without a large financial return on your time investment? Are you becoming increasingly discouraged by the growing responsibilities of your business, even though running it is what you love? Has your revenue growth taken its foot off the gas? Business growth strategies are…more

A Product Positioning Strategy to Beat Out the Competition

Your product positioning strategy is one of the most important marketing initiatives you will grapple with when introducing or re-branding goods and services. In a nutshell, product positioning refers to the inherent qualities that distinguish the item you’re selling from comparable items marketed by your competitors. A well-planned and effective product positioning strategy achieves three key…more