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The Best Logos: A Joy Ride

If you’re working with a graphic designer who suggests that you “take a ride,” he or she likely wants to point out some famous logos—as well as some inferior logos—along the way. Prepare yourself for both an eye-opening and enlightening ride, for famous logos became famous for very definite reasons. Qualities of the Best Logos Without…more

The 5 Pillars of Inbound Marketing

Inbound marketing is all about gaining visibility to draw in and maintain relationships with new customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically speaks to your customers about their wants and needs. It has to provide solutions to their problems as soon as they start looking for answers.  We believe that…more

How to Identify a Branding Expert

Launching a brand can be a painstaking process that tests both your fortitude and patience. Chances are that someone out there is selling something nearly identical to your product, and branding is often the only thing that makes it distinct from the competition; branding is what makes you special. So, among all the web developers, graphic…more

Bad Corporate Headshots Are Bad

The business world is built on the importance of making a first impression, but the sad truth is that the first impression a potential client or business partner is not always made at your first meeting. In this ever-more wired world, your first impression is probably going to be made online, whether through social networks or a…more

Magazine Design: DOs and DON’Ts

From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine design courses – but truth be told,…more

Print Ad Design: DOs and DON’Ts

Though online promotion has grown in popularity, print advertising is still a great way to reach your target audience and boost brand recognition. To reap the benefits, however, you will have to put emphasis on the right kind of print ad design. Print ad design is a highly specific niche guided by a set of…more

Product Photographer Tips & Tricks

Product photographers are the unsung heroes of great websites. Well-designed pages are important and so is scintillating copy, but without photos that showcase your products brilliantly, you may’ve wasted a lot of resources. Today we’re going to look at some key areas a product photographer should focus on to create great images of even the most…more

Why Marketing Automation Rocks

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

Thank Your Wordsmith: Copywriter-Content Strategists Exist

  Let’s start with some clarifying statements: Content is not copy. Marketing is not advertising. Content Strategists are not Copywriters. But, sometimes copywriters can be content strategists. Most likely, they can write content as well as copy. And usually, they are educated in marketing and specialize in advertising. Marketing “is the systematic planning, implementation, and control…more

How to Create a Kickass Buyer Persona

Many traditional marketing approaches are growing less effective in the midst of digital communication and social media. The growing popularity of such outlets, however, is making “word-of-mouth” as strong as ever. Inbound marketing combines the power of new technology with remarkable content to tap into this. Effective buyer personas are the cornerstone of inbound marketing. In…more