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Content Strategy Do’s and Don’ts: You’re a Content Wizard, Harry

Know your people, people. The best way to boost organic traffic is to obtain a Freud-like status on knowing your intended audience even better than they know themselves, to an annoying, egotistical degree. Okay…maybe not at Freud-level, but you should be quite intimate with the wants and needs, behaviors and concerns of your ideal customers…more

A/B Testing to Take Your Marketing to the Next Level

Marketing occupies a very unique position in the overall direction of a business; as a department, it determines a large part of both where a company stands in the present moment, and where it is headed. Due to this, many marketing departments often find themselves stuck between sticking to their “tried-and-true” messages versus experimenting with…more

Email Workflows That WON’T Spam Consumers’ Inboxes

There’s a grey space that exists between customer interest and purchase. It is in this spot where you want to nurture your leads, and keep them flowing through your marketing funnel. An excellent way to keep the momentum going is establishing your email workflow. Consumers looking for added value often sign up for emails that…more

Segmenting Leads for Through-the-Roof Conversions

Let’s talk about segmenting your leads, which is really just schmancy-speak for grouping your customers and clients by their shared properties:  characteristics, needs, or interests.  The main reason you should be segmenting your leads is so that you can create more personal, timely, effective messages. It’s also effective in closing sales with those leads and…more

Increasing Organic Traffic: What Works for Us (and for You)

One of the first things that clients want to know when we first sit down with them is how to increase traffic to their website.  More specifically, organic traffic. You know, traffic untouched by chemicals and pesticides, pay-per-clicks and ads. The more local, the better. This question is very much a welcome one, because it…more

Long-Tail Keywords: Your SEO Campaign’s Best Friend

Why long-tail keywords? The term “long-tail keywords” may conjure up images of lizard-like creatures scuttling around your computer, but in truth they’re incredibly effective for your SEO campaign. These are the specific phrases–three, maybe four words–that are used in searches. Think “make own pizza crust” versus just “pizza crust”. Or even “make gluten-free pizza crust”…more

How Inbound Marketing Provides Exponential Value for B2B Companies

B2B companies face a unique dilemma when it comes to their marketing efforts. Unlike marketing directly to consumers and customers, B2B organizations know that the awareness and discovery process of their potential clients may take weeks, or even months – and that’s to say nothing of the actual sales process. Due to this reality, many…more

Unsure Leadership? Get Them On Board with a Modern Marketing Strategy

You can see it now – your company just transformed their outdated, inefficient marketing “strategy” into a multi-layered, lead-generating powerhouse. There are new customers left and right, profitability is up, customers are becoming huge advocates – and the board looks at you and says, “Wow, (Insert your name here), I can’t thank you enough for…more

5 Crucial Steps of Any Brand Development Process Worth A Damn

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more

Does Your Inbound Marketing Strategy Use These Four Critical Parts?

Great products sell themselves. So how can you get your product to sell itself?  By focusing less on marketing your product and more on helping your customers succeed. It seems crazy, right? But it works on account of one thing: action, action that helps your customers become successful. This is the essence of inbound marketing. Your…more