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Inbound Marketing Fails Without Follow-Up

Most inbound marketing focuses on generating leads. Turning a visitor into a lead by offering (and promoting) relevant and interesting content is a difficult process that should be the focus of your social media, SEO, and blogging efforts. But what happens to the lead once it enters your database? If you don’t follow up and take strategic efforts…more

4 Ways to Get Killer Corporate Photography

Your corporate photography is an important tool for presenting your brand and identity on all your promotional material, from your website, pamphlets, portfolios, trade show displays, and even to in-house newsletters. Whether you need quality photographs of your products or your team, here are 4 tips for guiding your eye for your needs. 1. Pick a photographer to match your…more

5 Crucial Questions to Ask When Hiring a Graphic Design Agency

The process of hiring a graphic design agency should not be taken lightly. There are a multitude of agencies out there, making it difficult for someone outside the field to determine which agency is the best match for your company. Here are some crucial questions to ask yourself while you’re investigating different graphic design agencies to determine which…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

5 Best Practices for a Memorable Billboard Design

Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and product to potential buyers–if designed properly. Here are 5 methods to perfect your billboard design for…more

4 Reasons Your Product Photography Isn’t Selling Your Product

So, you’ve spent a long time perfecting and testing out the new product you’ve developed. You are ready to blast it on social media and anywhere else you can manage to place your advertisement. You take out your point and shoot to snap a few great shots of your product, and you are absolutely positive that your…more

3 Trade Show Sign Design Blunders That Even the Pros Make

While trade shows are often the perfect place to debut a new product or service and capture a buzz in your industry, they can also be a waste of time and money if you fail to connect with your target audience. Sign design is an important and often-overlooked element of trade show preparation. After all, the sign attracts…more