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5 Awesome Examples of Label Design Influencing Perception

Label design can make or break the success of a new product, or the continued popularity of an older item.  An attractive label design combined with a good price will tempt a consumer to try something new. An outdated label will often be perceived as an outdated product.  Most of our favorite products have changed logo…more

Content Creation is NOT Rocket Science

So you don’t have a content strategy? Don’t panic. Yes, your business needs one, but if you’re in business at all, you probably do have a content creation strategy – you just don’t realize it. Discovering Your Content Strategy In everything you know about your customer base, your business’s seasonal fluctuations, industry trends, and your standard operating procedures, there exists a…more

Beautiful Product Photography is a Necessity (Tell Us We’re Wrong)

We’re all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90 percent of all information our brains process is visual. Our brains…more

4 Proven Trade Show Design Tips That You Can Implement Right Now

If the cost of the average trade show setup worries your accountant, it is time to take a fresh look at the available trade show design options that are open to you. Granted, you can spend a small fortune on a nicely apportioned two-store display but, as Success Magazine aptly points out, “you want your booth to be inviting…more

3 Key Factors For Starting Your Brand Development Process

Often the terms “marketing” and “branding” are used interchangeably. They are not the same thing. Marketing is what you do to get people to see you. Branding is what they see. It becomes, for all intents, you. Marketing stops when the customer forks over his money and receives the product. Branding goes on to nurture the…more

Why Every Aspiring Digital Marketer Should Disavow Backlinks

Once upon a time, search engine optimization was a simple process. Optimize your website on specific keywords, create lots of backlinks by getting other people to link to it, and voila – you’re shooting up the Google rankings. Okay, so it wasn’t quite that simple, but it’s only become more complicated in the recent past. What…more

Inbound Marketing Means MORE Than Content Marketing

The concept of marketing isn’t necessarily difficult to grasp: it is a broad term encompassing all of  “the activities involved in making people aware of a company’s products,” including advertising, promotion, and public relations. That is, until we begin exploring the potential for sales on the Internet, where we are introduced to the many facets of…more

Good Product, Little Success? Develop the Right Packaging Design to Boost Your Sales

Sure, you have a great product and once customers try it they’ll be hooked. But first they need to feel enticed to buy it, and that’s where the right packaging design for your product can make all the difference. Here are some key things to keep in mind when packaging design: Function Of course, the main purpose…more