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It’s Not Just About Looks: Why Quality Graphic Design Enhances Marketing

When it comes to designing logos, websites, or marketing materials, many people rely on graphic designers and agencies for help and advice. But for a business or startup strapped for cash, it makes sense to go the do-it-yourself route and put little work into design, right? How bad could it get? What are the benefits to…more

Why Website Design Should Be A Marketing Priority

We know marketing takes up a large component of many people’s budget, split among print marketing and collateral, trade shows, general advertisements, campaigns, web design, and more. But if you think all you need in terms of a website and its design is a one-time expense, you might want to rethink your strategy. Having a well-designed…more

The Three Pillars of YouTube Marketing

In the age of an interactive web, videos have become an integral part of the average user’s internet experience. In December 2013 alone, over 180 million U.S. internet users watched videos online. YouTube reports that over 1 billion unique users watch its videos each month, and 90 percent of all internet users are now reported to…more

Transform Your Collateral Design in 5 Easy Ways

Even though the web is where businesses are concentrating their efforts, print collateral is still important for establishing your brand’s credibility, sharing information, and reinforcing your marketing goals off and online. Here are some suggestions to make your collateral design unforgettable and unique in a sea of brochures: Start with a goal, and stick with it Whether…more

The 4 Stages of an Effective Inbound Marketing Strategy

Inbound marketing has been proven to be one of the most effective ways to promote and do business online. In fact, a survey revealed that 93% of companies who used inbound marketing experienced an increase in traffic and lead generation! The beauty about this strategy is its ability to draw quality prospects to your content.…more

The 5 Sections of a Brand Development Process

Content marketing is at the heart of customer acquisition. It helps with your brand development and gets your brand in front of the targeted audience you need to notice you. It can include things like search engine optimization, email marketing, and video marketing, but they must all work together like a finely tuned machine. How do…more

Social Media Packages Unlock a World of Possiblities

Let’s face it – social media is a game. Ideally, outlets such as Facebook, Pinterest, Google+, LinkedIn, Twitter, and YouTube connect users with useful information and services. Social media can also be manipulated to drive traffic without offering any real content. This is “vanity” marketing, where a social media page may have thousands of “likes”…more

Inbound Marketing Fails Without Follow-Up

Most inbound marketing focuses on generating leads. Turning a visitor into a lead by offering (and promoting) relevant and interesting content is a difficult process that should be the focus of your social media, SEO, and blogging efforts. But what happens to the lead once it enters your database? If you don’t follow up and take strategic efforts…more