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5 Email Marketing Engagement Tips You Need to Use Right Now

Email has been around for a long time, and yet email marketing shows no sign of aging. In fact, it’s Benjamin Button-ing its way through the world wide web, somehow becoming more effective, more dynamic, and stronger with time. With personalization options and the ability to segment leads like never before, it’s quite a time…more

Payoff in Patience: Unconventional Marketing Worth the Wait

Though our “Beer Friday” conversations may suggest otherwise, we’re pretty traditional over here—and yet we’re always challenging ourselves to push beyond the constraints of conventional marketing. Our most recent endeavor into more unconventional marketing territory was our campaign for long-time client Night Hawk Frozen Foods. Starting with a rebrand of their packaging and website in 2013,…more

Your Content Generation Strategy Needs an Overhaul

“Content” has been a marketing buzzword for some time now, and it looks unlikely to recede any time soon. At its core, content marketing is simply showing the world why your company is the best, and why your potential customers should make a purchase from you. However, content marketing has many nuances within it; for…more

Build Your Best Email Marketing Campaign… Ever

In 2016, it can seem as if every company is focused solely on social and search advertising. Marketing tactics of the past appear to have fallen out of favor and out of use – in particular, the use of email. Countless different industry blogs utter the same refrain year after year – “email marketing is dead”.…more

Effective Digital Marketing Requires a Game Plan

Digital marketing changes drastically from year to year (and for some industries, from week to week). Industry shifts, web trends, and ongoing marketing innovations present companies with new challenges and new opportunities around every corner. These constant fluctuations mean that marketing success is never a given thing, regardless of how successful certain tactics and strategies…more

Marketing Design: Pretty is Great, Lead Generation is Better

It’s well understood that marketing and design go hand-in-hand; indeed, it’s very difficult to succeed at one without giving consideration to the other. Design affects practically every part of the marketing process, from choosing brand colors to developing a clean and graceful user experience for your website visitors. There’s no “perfect” formula for marketing design;…more

How to Write a Corporate Blog People Actually Want to Read

Does that headline sound like an oxymoron? Tack ‘corporate’ onto anything and it can suck the air out of the room. Corporate + blog lends an image of dry, formal, sterile information that people skim over. There seems to be a general consensus that most blogs are trite, deadly boring or both. But not all corporate…more

6 Outdated Marketing Trends That Should be Tossed Away for Good

When it comes to marketing, you don’t have to be good at EVERYTHING to succeed, but you should know what to prioritize. Here are some pointers to help you get ahead for the second half of 2016 and into 2017. Outdated Marketing Trends and Their Improved Counterparts OUT: Pop Up Ads.  There is a reason…more

Closed Loop Analytics: Share Some Love With Your Sales Team

Analytics are some of the most powerful tools available to marketers today. Between Google Analytics and Salesforce, companies have more information about themselves and their customers than ever before. Furthermore, ongoing experimentation with analytic tools means that many companies are developing deeper and more meaningful insights into their sales generation process. Historically, there have been…more

How Drip Marketing Will Make Your Job Frighteningly Easy

Email marketing has long been a go-to strategy for marketers trying to directly reach their audience – and, contrary to some reports from the ad industry, it remains a very effective way of showcasing your products to your customers. The rise of suites like MailChimp, HubSpot, and Maropost have brought new levels of efficiency and…more