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Building a Brand Image: Quit Whining and Tell Your Story

Sometimes companies come to us stumped by the fact that, while content marketing has increased their website traffic (or direct mail has increased their inbound phone calls, or their latest promotion temporarily upped sales), they can’t seem to retain their customers, let alone maintain top-of-mind awareness with them. The part that kills me is that, despite being amazing, unfailingly…more

The Best Email Marketing Campaigns Stay Flexible Over Time

“You’ve got mail!” In the early 90s, when email was in its infancy, the phrase was music to the ears. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails…more

SEO for Small Businesses Is Not A Lost Cause

Today the Internet is one of the main communication and marketing channels. Now that large international brands are taking advantage of this new media, how can your small business expect to compete? It may seem daunting to try to rank on search engines against these large players, but there is no need to fear. You can deploy…more

How Avoiding Social Media Tracking Hurts Your Business

With the increasing number of consumers flocking to social media to post product reviews, research businesses, and seek out referrals, it’s no doubt that social media tracking is a crucial step in your digital marketing strategy. Neglecting to “listen” to the what the online world is saying about your company, products, or brands does more…more

5 Common Misconceptions About Qualified Leads

Inbound marketing qualifies leads so that you don’t have to – but many companies still have a number of misconceptions about what “good” leads are. Here are five of the most common misconceptions about qualified leads that you need to know: Qualified Leads Are Ready To Buy When They Visit Your Site Being qualified does not…more

Inbound vs. Outbound Marketing: What’s the Difference and Why Should You Care

Marketing has always been an effective way to grow a business. As the number of marketing channels grew, so did the number of businesses promoting themselves. It wasn’t long before consumers were so overwhelmed with marketing messages that they started tuning them all out. Since ads and sales pitches weren’t working anymore, businesses had to find…more

Increase Your Reach Through Online Event Marketing

There’s something undeniably magical – if a little old school – about opening up a carefully penned paper invitation, but for every letter your painstakingly calligraph, there are dozens of people who you’ll never get around to inviting to your upcoming shindig. When the event in question is your child’s mermaid-themed birthday party this isn’t…more

Are They In or Out? Your Definitive Guide to Understanding Keywords

Keywords might be one of the most confusing topics in search engine optimization (SEO). You hear from one source that they are an excellent resource while another says that they are obsolete. So, which is it? Are keywords useful or a part of the old ‘blackhat’ SEO tactics that Google updates have worked so hard…more