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Video Email Marketing Will Increase Click-Through Rates

Video email marketing has long been a divisive point. On the one hand, it can significantly increase your email marketing success. On the other, many email clients can’t play videos or even earmark emails containing videos as spam. So where does video email marketing stand? Let’s examine. Success Factors Mentioning ‘video’ in an email is an immediate…more

Social Media Evaluation in 4 Easy Steps

Frequent social media evaluation is critical for companies to maintain a strong online presence. Social media is the resilient backbone of a companies brand, and no inbound marketing strategy is complete without it. Knowing when and where to publish specific types of content can drastically improve your social media marketing efforts. To do this you…more

Building a Content Marketing Plan Using Inbound Marketing

To compliment your inbound marketing efforts, a content marketing plan is a must. Creating content can get a little tedious and discouraging, however. It can entail spending hours generating what you think is great content with very little traffic, engagement, or leads in return. To solve this problem, it is best to have a proven…more

4 Ways to Turn Sales and Marketing into Smarketing

“What are they thinking?” If we had a dime for every time a sales executive uttered those words about the marketing team, or a marketing strategist mumbled those words behind the backs of the sales team…. Well, we would all be rich. Sales and marketing teams rarely naturally align. Sales often thinks marketing delivers low quality sales…more

Lead Generation is Only the Beginning of Inbound Marketing

The concept of Inbound Marketing has spread rapidly as an increasing number of companies recognize the value and cost benefits of generating leads by driving the audience to their website. Not surprisingly, the focus is on lead generation. In a recent survey, 60 percent of marketers reported that generating leads is the single most important goal of their web strategy.…more

In the SEO Kingdom, Content Reigns King

A string of keywords sprinkled like content condiments used to pass for search engine optimization, but that was before the engineers of the search engines wised up. The effectiveness of keyword stuffing for SEO is now as old as Netscape. If you want to get to the top of GB&Y’s (Google, Bing and Yahoo’s) list, you’ll need…more

Content Marketing From a Mobile Perspective

For those of you who think content marketing is a passing fad, think again. The average consumer prefers it, or maybe they are becoming more sophisticated when it comes to paid marketing campaigns. According to Google’s Zero Moment of Truth research: …in 2010 the average consumer engaged with 5 pieces of content before making a buying decision,  In 2011,…more

The Best Infographics for Your SEO Strategy

Information graphics (infographics) are images that combine informational text and graphics to create a pictorial explanation of your content. Essentially, the point of an information graphic is two-fold. One, it explains your content in a simple format to your audience. Two, it makes your content easy to share via social media and other sharing platforms. Infographics…more

3 Ways To Use SlideShare To Ignite Your Content Strategy

As a relatively new addition to LinkedIn’s stable of acquisitions (the company purchased SlideShare in 2012), SlideShare is a great way for businesses to post their presentations online for people to access 24/7.  But companies can use SlideShare for more than just business presentations. They can also be a valuable marketing tool for the right…more