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Where Do I Put My Trade Show Booth Graphics?

Your next trade show is coming up fast. You have already decided on booth size and overall design. The graphics you chose to highlight your company’s message, products, or special offer are complete. From simple signs to advanced silkscreen panels, graphics are the main star of every booth, but did you know that the placement of trade show booth graphics is just as…more

4 Steps to a Social Media Marketing Evaluation

  When it comes to fixing something, the first step is figuring out exactly what’s wrong. As obvious as that sounds, you’d be surprised how often this first rung of the “results ladder” gets missed. Anything from misidentification to shallow investigation can derail your plans – think of apologizing to a friend without really understanding…more

5 Press Release Basics for the Virgin Business Owner

Press releases are one of your business’s first opportunities to make a public impression—but a good impression is far from guaranteed. If you’re a new business owner and have never had to write a press release before, you’ll want to familiarize yourself with the essentials. Let us break it down for you: 1.  Create Truly…more

Why Good Logos Cost Money

When you pay for a logo, you’re not just paying for the design—you’re also paying for the entire process of creating it. This includes meetings, drafting, revisions, and finalization. Because of this, it’s very important to choose your logo designer wisely in order to make the most out of your time and money spent. A…more

Why So Serious? Using Humor in Marketing

If you think you have to be serious to be taken seriously–or to get people to do something–you’re wrong. Just ask Barack Obama. In the last few weeks before the sign-up deadline on HealthCare.gov, Obama was a guest on Funny or Die’s “Between Two Ferns with Zach Galifianakis.” In the episode of the satirical interview show,…more

Magazine Design Tips: Key Elements

Recently we discussed a number of concepts that will help you maximize readability, which helps foster reader engagement with your published content. Today we’re going to explain a number of subtle cues you can lace your magazine templates with to help guide your readers through both individual articles and your publication as a whole. Key…more

Magazine Design Tips: Typography

Today we’re going to expand on hints and tips to do with text that will help you make the most of your design efforts. In our previous piece we recommended that you keep text clean, but what does that really mean? Today, we hope to help you find some great ideas to give your magazine…more

5 Must-Read Social Media Management Tips & Tricks

Think back five years. Remember when social media management was a novelty? In 2013, 96% of marketers stated that they were participating in social media, and at least 86% of them claimed that social media marketing was important for their business. Knowing that social media should be a part of a marketing strategy is one thing, but actually…more

The Best Logos: A Joy Ride

If you’re working with a graphic designer who suggests that you “take a ride,” he or she likely wants to point out some famous logos—as well as some inferior logos—along the way. Prepare yourself for both an eye-opening and enlightening ride, for famous logos became famous for very definite reasons. Qualities of the Best Logos Without…more