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5 Things You Should NEVER Say About Inbound Marketing

Inbound marketing is amazing. But less so when you fail to give the marketing methodology the amount of commitment that it deserves. All too often, traditional business owners, marketing managers, and CEOs will find themselves shooting down the idea of inbound marketing in fear of its strictly digital approach. If you might be one of those…more

Why Your Digital Footprint is Your Best Salesman

Whether you like to spend your  time tidying up your website, writing in your blog, or posting social media updates, chances are that you already know that having a digital footprint is important. Now, more than ever, maintaining an online presence is a basic component in any marketing strategy, and often the deciding factor behind the quickest sales. An effective digital…more

6 Ways Marketing Automation Does Your Work For You

Contrary to popular belief, “marketing automation” isn’t just a souped-up automatic email marketing program. Rather, it’s a way for companies to nurture leads by carefully cultivating relationships with them, engaging prospects one-on-one and slowly moving them through the sales funnel until they become customers. Marketing automation, as it applies to inbound marketing, uses targeted emails (along…more

A Great Call to Action Button Has These 6 Essentials

Call to action (CTA) buttons help guide your users towards a conversion, whether it’s an eBook download, a purchase, or a link clickthrough. CTA buttons are something that every company in the world should be using, from billion-dollar retail giants to a local bike shop. Your call to action button is the knockout punch to…more

5 Best Practices for a Memorable Billboard Design

Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool. As a physical marker that thousands of people can see daily, it can hold great potential in exposing your company and product to potential buyers–if designed properly. Here are 5 methods to perfect your billboard design for…more

Beautiful Product Photography is a Necessity (Tell Us We’re Wrong)

We’re all visual learners. Have you ever wondered what exactly that means? Human beings tend to learn and remember knowledge better if it is based on images and video than if it is simply based on text. But exactly how visual are we? As it turns out, 90 percent of all information our brains process is visual. Our brains…more

5 Tips to Increase Traffic at Your Next Trade Show Booth

Trade shows offer incredible opportunities for you to display your product and reach out to hundreds of new potential customers. But it’s easy to get lost in the sea of the trade show floor if you don’t plan ahead. Here are some ideas to make sure you get noticed and that your trade show booth reaches its maximum…more

4 Surefire Ways to Create the Perfect Product Package Design

Creating an appealing product package design tailored to your product is just as vital to your overall success as the product itself. It is crucial to use package design as the medium for catching a potential customers eye, giving them cause to be curious, and quickly conveying your brand’s message. Going into the process of designing or redesigning a…more