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Blogging for Brand Development: 5 Tips for Creating Great Content

The foundation of Inbound Marketing is original, engaging, informative content that speaks directly to the target audience. Not only does your business’s blog serve as one of the best mediums for sharing that content, but blogging is essential for brand development. We’ll show you how to do it right. Inbound 101 For anyone who’s not familiar with…more

How to Create Engaging Webinars for Your Business

In the world of inbound marketing, “content [still] is king.” While most people only consider text content, the most successful marketers have found ways to implement images, video, and webinars into their inbound marketing campaign. This post outlines how to create engaging webinars for your business that stimulate participation–and how to promote them to expand their reach. According to the research report by…more

How to Identify Social Media Marketing Packages That Are NOT Worth Your Money

Social media marketing is one of the most affordable and effective methods of driving traffic and building your brand, but with so many companies out there claiming to be experts, how can you tell which social media marketing packages aren’t worth your money? There are four telltale signs that your social media marketing guru might…more

Your “Boring” Industry is Starved for Good Marketing

Your industry is only as boring as your marketing. No matter if you are in the financial, life insurance, or any other stereotypically “boring” industry, your business is not damned to embody that label–and you don’t have to sacrifice credibility for creative, bold, and engaging marketing. Here, we highlight a few ways to upgrade your business’s content from dull to provocative–and to…more

HubSpot Software Will Change Your Life

Through much effort, ingenious planning and, surely, many sleepless nights, you’ve transformed your good idea into a thriving business.  All of your ducks are in a row, and things are going well, but there’s much to consider in today’s internet-heavy business world.  Between creating SEO-friendly content, maintaining contact with clients/potential clients, and simply keeping your brand relevant,…more

3 Reasons Your Small Business Absolutely Needs a Blog

If you think a blog is only what college kids use to document their study abroad adventures, we’d love to know where you’ve been hiding the past few years. Blogs are no longer reserved as online journals for insightful twenty-somethings or those who need a forum for their quirky hobbies. Blogging for your small business is crucial if you want to…more

7 Signs You’re Using PPC Wrong on Social Media

If your company is not seeing results from your PPC campaigns on social media, it’s likely that you’re making some fundamental mistakes. Relying on a poorly functioning PPC system is like flushing money down the great, big internet toilet. We’ll help you identify where you’re going wrong and how you can make it right. 1. Lagging Click Through Rates…more

How to Convert Customers Into Not-Very-Secret Admirers

Your best support, and often your best marketing ideas, come from the audience you already have. But turning ordinary, everyday customers into vocal ambassadors takes some marketing savvy. Customer retention and fan engagement campaigns can build brand loyalty and energize your consumer base. Read on to learn how to convert customers into not-very-secret admirers–those who are…more

5 Tips for Keeping Your Company’s Content Fresh

It’s well known that content rules when it comes to modern SEO strategies. Many website owners have tried their hand at regular content creation only to fail due to the inability to produce consistent, fresh articles or blogs. Coming up with new, engaging content can be difficult if you don’t have a solid blueprint for your…more

With That Package…It’s In The Bag

Several months ago, I was instantly attracted to these fun, new Snapea Crisps: The package had beautiful fonts and textures with crisp, inviting colors! Captivated by the power of great packaging, I bought a bag. (They’re delicious.) After that one purchase, I started seeing them everywhere: bright, shining beacons of beauty on the shelves. As…more