What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Are You Going to the Alter with the Wrong Logo?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that this is one of those decisions that you really should think through, instead of simply going…more
5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that’s best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have to attract those people through search engines in the first place? That’s…more
A Forgotten Benefit of SEO Link Building
Inbound link building for search engine optimization has become something of an obsession for both business web designers and our clients. It’s really no wonder: Next to optimizing your pages and increasing the quality of the content basis, there’s really nothing you can do to improve your ranking on Google and the other major search…more
Will Your Website Design Turn Into the 2011 Indianapolis Colts
Keep up-to-date on your website design and marketing plan. If you’re someone who follows football regularly, then you’re probably already familiar with the bizarre story of the 2011 Indianapolis Colts. Although there are a number of factors contributing to their rapid transformation from Super Bowl contender to NFL afterthought, it’s easy to see how the…more
How to grow your business
Tips from Bobby Jenkins, President of ABC Home and Commercial Services and John Garrett, President, and Publisher of Community Impact Newspaper I recently attended a fantastic seminar, hosted by the Austin Chamber of Commerce, where two great Austin businessmen spoke about their businesses and what has enabled them to grow so successfully. Not surprisingly,…more
Tools for a More Engaging Website Design
Your website design needs to keep up with a fast-changing universe, despite the relatively young age of the internet. It was only a few years ago it became the general consensus that every business should have a website…though there are still a few that choose not to believe that. For a while it was fine…more
Social Media Marketing: The best outlets for business and why you should be involved.
When most people think of social media, they immediately think of Facebook, Twitter, and maybe the old days of MySpace. So when someone suggests that social media may be beneficial for your business you may think that those outlets are for personal use, and that you can’t see how you could utilize it for your…more
How to Create Successful Marketing Campaigns
Imagine…it’s time to watch the Super Bowl, everyone in America is crowded around a television with their team jersey on, favorite beverage in hand, and tons of snacks on the table, while several major brands compete to have the most memorable commercial. Those commercials are discussed for weeks, months, and sometimes years after the Super…more
Marketing Brain IQ Test – Answers
Last week we asked you 13 questions about sales and marketing that we pulled from the book Jump Start Your Marketing Brain Now that you’ve had a little bit of time to think over your responses, we’d like to provide you with some insight about the answers to those questions. 1. The smartest way…more