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Why So Serious? Using Humor in Marketing

If you think you have to be serious to be taken seriously–or to get people to do something–you’re wrong. Just ask Barack Obama. In the last few weeks before the sign-up deadline on, Obama was a guest on Funny or Die’s “Between Two Ferns with Zach Galifianakis.” In the episode of the satirical interview show,…more

Magazine Design Tips: Key Elements

Recently we discussed a number of concepts that will help you maximize readability, which helps foster reader engagement with your published content. Today we’re going to explain a number of subtle cues you can lace your magazine templates with to help guide your readers through both individual articles and your publication as a whole. Key…more

Magazine Design Tips: Typography

Today we’re going to expand on hints and tips to do with text that will help you make the most of your design efforts. In our previous piece we recommended that you keep text clean, but what does that really mean? Today, we hope to help you find some great ideas to give your magazine…more

5 Must-Read Social Media Management Tips & Tricks

Think back five years. Remember when social media management was a novelty? In 2013, 96% of marketers stated that they were participating in social media, and at least 86% of them claimed that social media marketing was important for their business. Knowing that social media should be a part of a marketing strategy is one thing, but actually…more

The Best Logos: A Joy Ride

If you’re working with a graphic designer who suggests that you “take a ride,” he or she likely wants to point out some famous logos—as well as some inferior logos—along the way. Prepare yourself for both an eye-opening and enlightening ride, for famous logos became famous for very definite reasons. Qualities of the Best Logos Without…more

The 5 Pillars of Inbound Marketing

Inbound marketing is all about gaining visibility to draw in and maintain relationships with new customers. In order to stand out from the crowd, your inbound marketing plan must include content that organically speaks to your customers about their wants and needs. It has to provide solutions to their problems as soon as they start looking for answers.  We believe that…more

How to Identify a Branding Expert

Launching a brand can be a painstaking process that tests both your fortitude and patience. Chances are that someone out there is selling something nearly identical to your product, and branding is often the only thing that makes it distinct from the competition; branding is what makes you special. So, among all the web developers, graphic…more

Bad Corporate Headshots Are Bad

The business world is built on the importance of making a first impression, but the sad truth is that the first impression a potential client or business partner is not always made at your first meeting. In this ever-more wired world, your first impression is probably going to be made online, whether through social networks or a…more

Magazine Design: DOs and DON’Ts

From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine design courses – but truth be told,…more

Print Ad Design: DOs and DON’Ts

Though online promotion has grown in popularity, print advertising is still a great way to reach your target audience and boost brand recognition. To reap the benefits, however, you will have to put emphasis on the right kind of print ad design. Print ad design is a highly specific niche guided by a set of…more