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Closed Loop Marketing Uses Real Insights To Get Real Results

By now, you’re aware that inbound marketing is the best bet for expanding your company’s reach. Social media, email, websites — they all provide marketers and business owners with efficient, effective tools for promoting their brands. But is it enough to simply have an online presence without a proven and intentional strategy for success? No. Without…more

Your Brand Identity Isn’t A Marketing Tool; It’s A Promise

Social media engagement, premium content, and blogging are all important aspects of the modern marketing plan. But, if you’ve jumped into creating a Facebook page or posting blogs twice weekly without carefully considering your brand identity, you’re not getting the mileage you could be out of those efforts. In fact, you may even be confusing…more

5 Nasty Truths About Your Business’s Latest Blog Post (Sorry.)

Nearly two million new blog posts hit the Internet every day. That’s over 1,000 posts a minute. What are the chances of your business’s blog post becoming a viral sensation? Let me tell you: slim to none. (And we haven’t even gotten to the truths yet…) Before worrying about keyword density or images… before formulating…more

Your Social Media Content Strategy Stinks — But It Doesn’t Have To

So you’ve got a Twitter account, a LinkedIn blog, and a Facebook page that you update every so often. Before you pat yourself on the back for a job well done, consider this: Most social media content strategies fail. If there’s no rhyme or reason to your daily Twitter and Facebook posts, you’re likely losing…more

Is Poor Packaging Design Limiting Your Brand’s Success?

For many small and medium-sized businesses, product packaging is, at best, an inconvenient last-minute detail and, at worst, a cost to be minimized. But packaging design should be about far more than squeezing every last ounce of profit out of your product. Numerous studies, including one published in the Journal of Psychology & Marketing, have…more

Social Media Packages Do the Work So You Don’t Have To

Social media plays such an integral part in modern marketing campaigns that it’s almost strange to think about not including a social media strategy in your business plan. Still, it can be hard to get the particulars right: Should I tweet three times a day or six? Should I post videos to Facebook or LinkedIn?…more

Lead Generation Ideas That Aren’t Sleazy or Slick

In the early days of the Internet, it may have been easy to convert leads using sleazy marketing and slick campaigns. But prospective customers these days are savvy and, let’s face it, a little bit wary. Instead of hard sales tactics or smoke and mirrors, you’ll have to build trust and incorporate visibility into your…more

Remedy Boring Call To Action Buttons with These 6 Tips

Good things come in small packages, and those tiny call to action buttons on your website are no exception. That unassuming piece of website real estate can operate as a portal, turning simple page views into coveted conversions for your business. Call to action buttons are certainly powerful, but they can’t do all the heavy…more