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Proven Elements of a Successful Drip Campaign

There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost.  Whether you’re looking to nurture, upsell, or educate, drip campaign emails generate click-through rates that are three times higher than single emails. Why are drip campaigns so successful? Because they free up…more

Basics for Badass Business Blogging

“Every blog post is a new landing page, and it works for you. It has a job and a hard hat, and it goes to work 24 hours a day for you.”  –Amanda MacArthur, “The 7 Habits of Highly Successful Corporate Blogs” A badass business blog will help you land new clients, generate leads, and…more

7 Ways Marketing Automation Can Improve Your Business

Marketing automation involves software that automates marketing tasks, such as emails, social media posting, and CRM integration. The point of marketing automation is to make tasks in the short-term easier in order to contribute to long-term success. It can be a huge advantage when used correctly and not relied upon as the sole means for…more

Our 9 Biggest Takeaways from the World’s Biggest Inbound Marketing Conference

Our hands may still be cramping from taking so many notes during Inbound 2016—Hubspot’s annual 14,000+ inbound marketing conference—but we’d like to believe it was well worth it. We’ve distilled everything we learned down to nine key takeaways that every business owner should be following to be successful in 2017. Consider them our holiday gift…more

Do You Really Need Custom Web Design?

Web design is a cornerstone of a company’s online presence. It not only affects the customer’s relationship with the company, but indeed, its entire public image. In 2016, a website is perhaps the single most visible aspect of a company. From customer outreach to PR to sales to marketing, almost every facet of an organization’s…more

Maximize Your ROI with Target Market Analysis

A good target market analysis can help you maximize your ROI. It’s what helps small businesses compete with large ones. Put simply, it’s knowing who your target audience is; the customer or client base you will be targeting specifically to purchase your goods or services. Identify Your Target Audience Your immediate need is to collect…more

Make Yourself Irresistible: Try These Value Proposition Examples

The frenetic nature of marketing makes it very easy to forget what the overall purpose of it is – namely, to differentiate your company from the dozens (or hundreds, or thousands) of similar organizations in your industry. This is true even for markets where one company effectively owns the lion’s share of the business; for…more

The 5 Best Email Marketing Practices You Need to Know – Now

In the early 90s, when email was in its infancy, a “You’ve got mail!” message was a treat. It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Times have changed since then and email has become ubiquitous. Every day, more than 150 billion emails are sent…more

How to Start a Blog: All Your Beginner Questions, Answered

You’ve figured out your web host, layout design, and your domain name, but you still have a few ‘getting started’ questions. What do you do before you dive into your blog? You might be wondering: Do I build up a library of posts so that my readers don’t see only one? What sort of voice…more

Know Thy Enemy: The Benefits of Competitive Analysis

There are few industries, if any, where competition does not exist. Even in fields as specialized and demanding as aircraft manufacturing, you can count on at least a handful of companies furiously competing for business. If anything, competition is what gives the practice of business its flavor, its variety, its drive to reinvent itself and…more