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What is Influencer Marketing and is it Right for Your Business?

Marketing has existed for centuries. As far back as the Romans and ancient Greeks, promotion, trade, and influence all played a major role in the success of the economy. Though the methods have changed drastically, the principles have generally remained the same. This is especially true when it comes to influencer marketing. Two Contrasting Examples…more

A Lack of Brand Identity Can Damage Your Marketing Results

Imagine that brand identity is the DNA of your business. It makes up every single element of your business. Employees, content, interactions and more, it’s all part of your company’s DNA, your identity. Brand identity is the essence of your business. It makes your business unique and tells its story to the world. Marketing without…more

Our 4 New Year’s Resolutions That Every Business Should Totally Steal

Though well-intentioned, New Year’s resolutions are often the stuff of half-hearted Instagram truisms and generic quotes about “doing better.” Last month, we took a step back as a team to identify our individual and collective aspirations for 2017. We tried to keep them as tangible (and actionable!) as possible. Feel free to steal them or…more

Market Analysis that Creates an Inbound Marketing Breakthrough

When was the last time you conducted market research and analysis? If you’re like most business owners, executives, and professionals, you probably haven’t revised or updated your market analysis since creating your business plan. That’s not surprising considering the stigma associated with conducting research and analysis; it’s boring, stressful, and demanding. Regardless of how you…more

79 Social Media Statistics You Can’t Ignore

Social media performance statistics carry vast amounts of valuable data that can be used to benefit your business. Since becoming a global powerhouse in the world of digital marketing, social media has had a significant impact on sales and driving revenue. Aside from email, social media is the most effective digital marketing tactic a business…more

Do I Need SEO Services?

Search engine optimization (SEO) is a cornerstone of inbound marketing. To that end, many companies use SEO as one of their tried-and-true, bread-and-butter marketing tactics. However, SEO is not as easy as it may seem, in part because of the numerous technicalities that influence a page’s overall rank on the search engine result page (SERP).…more

Why the Art of Brand Positioning is Also a Science

How you position your brand is crucial to your company’s success. It is how you differentiate yourself from your competition. Brand positioning is what drives customer perceptions and buying behavior. Every business has a brand. Let me repeat: every business–large or small–has a brand, but it’s what they do with it that indicates success or…more

7 Factors of a Digital Marketing Agency that will Boost Your Success

Choosing a digital marketing agency is not an easy process. The choices seem limitless, they all say they’re the best choice, and many sound very similar. How are you supposed to choose? Start with the basics. Before you begin your search you need to decide what your desired outcome will be from this new relationship.…more

10 Ways Product Positioning Can Improve Your Marketing

What is product positioning? The name implies it’s the way a product is physically displayed. While product placement can be one aspect of product positioning, it’s much more involved than that. It’s the way your products or services are perceived by target audiences and competitors. The key to ensuring successful product positioning is to present…more

Proven Elements of a Successful Drip Campaign

There is incredible potential for a well-executed email drip campaign. Companies who master drip campaigns produce 80% more sales at a lower cost.  Whether you’re looking to nurture, upsell, or educate, drip campaign emails generate click-through rates that are three times higher than single emails. Why are drip campaigns so successful? Because they free up…more

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