How Izze Takes a Healthy Approach to Branding
If you look closely on your supermarket shelves lately, then you might have noticed that a new drink is popping up everywhere – Izze combines traditional soda with all-natural ingredients, fruit flavors, and a taste that’s as refreshing as it is good for you. Don’t worry, we aren’t on the payroll over at Izze, and…more
What is Public Relations, and Why do You Need it?
At Envision Creative Group, we recently officially added “public relations” to our list of available services. While we have probably been doing a lot of work that would fall into the PR landscape unofficially since we first launched, it’s time we addressed an age-old question: What exactly does public relations mean… and why would your…more
Do You Know Great Design When You See It?
- What makes a great design, whether it’s on the web or a sheet of paper? Certainly, you could argue that great design is beautiful, and that’s certainly part of the recipe. But the world is full of pieces of art that aren’t particularly moving, in a commercial sense, and it’s hard to consider something…more
What You Can Learn About the Creative World From Mad Men
The popularity of AMC’s Mad Men has prompted a lot of our clients to look at the work we do in a whole new light. It’s an entertaining show, to be sure, but could any of what you see actually be reflected in our day-to-day reality? Probably the quickest answer is “not really”… but that…more
Are You Hungry for a Bigger Marketing Impact?
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more
Does Your Logo create or enforce your Brand?
What does branding mean to your business? Is it a matter of having a better logo, using a consistent coloring scheme, or maybe being sure that all of your identity and collateral pieces look like they go together? At Envision, we think all of those details are important, but they don’t go nearly far enough.…more
5 Ways To Make Your Web Design Project Easier and Faster
As much as we would love to be able to hit a button and magically produce the business website everyone wants, the reality is that it takes a bit of time – and client input – to get things right. As a web design client, there are a lot of things you can bring to…more
What makes Brochure Design great?
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Are You Going to the Alter with the Wrong Logo?
Like a teenage couple with hormones running wild, it’s easy for business owners and executives to fall in love with a logo design without considering the long-term implications. What they may not realize at the time, however, is that this is one of those decisions that you really should think through, instead of simply going…more
5 Things That Search Engines and Customers Both Hate
There can sometimes be a tug of war that business owners and online marketers have with themselves: Do you produce content that’s best for search engines, or appeals more strongly to the actual people who you want as customers… knowing that you have to attract those people through search engines in the first place? That’s…more