The Virtues and Temptations of an SEO Saint – Part 3
Part 1: Your Guardian AngelsPart 2: The VirtuesPart 3: The Temptations Temptations of an SEO Saint “I can help you with that,” he whispers over your shoulder. You glance back from your keyboard. “No thanks. I’m fine,” you reply, quickly returning to work. A few seconds pass and you can still feel warm breath on…more
The Virtues and Temptations of an SEO Saint – Part 2
Part 1: Your Guardian AngelsPart 2: The VirtuesPart 3: The Temptations Gather ‘round, ye halo-wearing brethren! Those bruises, those tired eyes… search engine optimization is quite the uphill battle, huh? Especially with all of the pesky algorithm changes. Being such virtuous folks, it’s not like any of you took a real hit to your search…more
7 Tips for Cooking the Best Logos
The best logos come in all shapes and colors, but – just like a cake – their essential ingredients never change. Assuming that you don’t want a tasteless, indigestible, and likely burnt monstrosity representing your brand, I’ve gathered a few tips to ensure a recipe for success. 1. Be Unique Why spend so much time…more
10 Reasons Why You Are in Need of a Website Redesign
Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that cause businesses of all sizes to lose traffic, and revenue, that…more
The Art of Package Design: Wine as Bottled Poetry
“Wine is bottled poetry” – Robert Louis Stevenson Maybe you’re in a fancy restaurant (it’s nice to treat yourself now and then). Maybe there’s a lull in the conversation and you start eavesdropping (no judgement). You hear the following: “…full-bodied, dark, and handsome,” and then, “vivacious, bubbly, and…effervescent?” Those aren’t people they’re describing, it’s wine.…more
The Virtues and Temptations of an SEO Saint – Part 1
Part 1: Your Guardian Angels Part 2: The Virtues Part 3: The Temptations The Fallacy of the SEO Saint We all strive for it, but it’s hard. Being a search engine optimization (SEO) saint takes dedication, fortitude, and often a significant other to remind you that you’re not as cool as you think you are.…more
How to Start the Perfect Website Redesign
Have you decided that you need a website redesign? Whether you are replacing a dated site, or creating a new one, the same care should be taken. It can require a lot of upfront preparation but you’ll be thankful you did it once the new site is launched. Contrary to what you may think, picking…more
Effective Food Packaging Design: The Aisle as a Runway
Food packaging is a shallow industry. If everyone’s favorite packaged foods held a beauty pageant, there would be no honorable mention for inner beauty. While package design serves the function of protecting your food, the objective of effective design is always to attract the right attention. For brands and the designers they hire, effective design…more
Website Redesign Trends That Are Actually Working
Redesigning a website can be a daunting task, as technology is changing our lives on a daily basis. In my lifetime (and I still consider myself young), I’ve seen the transition from no one having a computer in their home to everyone having a computer in their pocket…and 2 or 3 possibly networked in their…more
Printed Marketing Collateral: Do You Need It And What Form Should It Take?
For years almost every marketer knew that they needed a brochure or sales kit to pass along to their target customers. Sure the format may have varied from a simple tri-fold to a more complex folder system with collateral sheets and tiered multi-page brochures, but just about everyone knew they had to hand out something.…more