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The journey to perfect website design will never end. We recently posted 10 content marketing tips that we learned during a trip to New York for an SEO conference. Below are 10 more tips offered by Idea Launch to enhance your content marketing and get better traffic and conversions from your website. 1. Speak…more
As part of our journey to defining perfect website design, Envision recently attended a conference on search engine optimization and learned a lot of nifty stuff. One of the presenters, Idea launch, offered some in depth tips for enhancing your content marketing so we thought we would share them with you. 1. Establish trust Earning…more
What do all these acronyms mean to website redesign? Face it, we’re living in a fully digital world, and with that world a new language has emerged. Truthfully, all of these terms have been floating around for more than a decade but they have only recently become an integral part of every business. In this…more
Ever wonder why some brands are more successful than others? In this post, I outline 5 key attributes of a successful brand. 1. The brand is properly positioned Regardless of your business type, you must know the following things in order to position your brand properly: Who you are What you do How you…more
“An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.” – Smashing magazine So what elements make product packaging design great? The Experience Like a child opening a gift on Christmas morning, a well-designed package can guide a person through an exciting journey, experiencing each aspect just…more
If you’re like us and our clients, you’ve been hearing a lot about content strategy lately. Unfortunately, it’s difficult to find much information about it so we thought we’d shine a little light on the subject. What is a Content Strategy? According to Wikipedia, content strategy is “the practice of planning for content creation, delivery,…more
We’ve heard it a thousand times: “We can’t update our logo because we’ve been in business for (name your period of time) and everyone recognizes it already. We might alienate our current clients…” We always respond with a series of questions to begin the process of determining whether an update of the logo will benefit…more
Walking down the isle of the grocery store with a list in your hand and a keen determination to get out of the crowd, what would make you stop to examine, much less purchase the new salsa product on the shelf? Or, what makes you try the Corazonas Tortilla Chips instead of the Kettle Vegetable…more
Like parenting there is no book that can tell you exactly how to run and market your unique business…though there are many authors who may beg to differ. However there are some proven tactics, and several common mistakes. In this post, I’ll outline the five mistakes that we have seen time and again over the…more
I was at an industry party recently joking with a friend about my obsession with analytics and strategy. I am a veritable mad scientist when it comes to approaching creative campaigns and you will find me happiest standing in a room full of white boards dissecting analytics data or discussing event tracking techniques or planning…more