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Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that cause businesses of all sizes to lose traffic, and revenue, that…more
Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more
We take it as a given that people want any design that we come up with to be eye-catching, but with brochures that’s especially important. Why? Because there’s no room for middle ground – if it doesn’t immediately grab a person’s attention, give them a sense of what your product or service is all about,…more
Keep up-to-date on your website design and marketing plan. If you’re someone who follows football regularly, then you’re probably already familiar with the bizarre story of the 2011 Indianapolis Colts. Although there are a number of factors contributing to their rapid transformation from Super Bowl contender to NFL afterthought, it’s easy to see how the…more
Branding can be confusing at times, especially with the term “Branding” taking on such generic definitions lately. Many people use the term Brand to mean Logo and vice-versa. So we thought we’d help clear up the confusion just a bit and talk about what makes a logo and what makes a brand. A Logo…more
Whether you are a photographer looking for tips to better your food photography or a marketer that benefits from using food photography in your marketing pieces, the following article will discuss some tips and techniques to ensure you get the most out of your food and beverage photos.What makes a great food photo?Food photography requires…more
We have helped lots of our clients set up their business social media accounts. One of the most common questions we get is, “How do I setup a business page in Facebook with a custom username otherwise known as a personalized URL?” So we thought we’d explain a little bit to help our readers out.…more
Embarking on a new creative relationship can be daunting, especially if you’ve never done it before. Below are a few ideas and tips that will help you the determined the size of the creative service provider you want to work with. Future posts will discuss what to look for once this decision has been made.…more
If you were in Austin, TX during the 2011 SXSW conference, you were more than likely bombarded with the hundreds of QR codes all over town, from magazine ads to bumper stickers, to guitar cases, to cocktail napkins. It caused lots of people to start talking about the usage of QR codes and just how…more
While some may consider HTML email campaigns useless spam, it has been a marketer’s best friend for many reasons. Some of which include: Rich media and graphics Immediate calls to action with clickable links No costs associated with printing or postage Very low cost for distribution. Able to distribute at a moment’s notice Can efficiently…more