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Author Archives: David Smith

Magazine Design Tips: Key Elements

Recently we discussed a number of concepts that will help you maximize readability, which helps foster reader engagement with your published content. Today we’re going to explain a number of subtle cues you can lace your magazine templates with to help guide your readers through both individual articles and your publication as a whole. Key…more

Magazine Design Tips: Typography

Today we’re going to expand on hints and tips to do with text that will help you make the most of your design efforts. In our previous piece we recommended that you keep text clean, but what does that really mean? Today, we hope to help you find some great ideas to give your magazine…more

Magazine Design: DOs and DON’Ts

From the stylish pages of fashion magazines like Vogue to the info-packed spreads found in Scientific American, there are a few unifying elements that make industry-leading magazine designs stand out from the rest of what’s found on the shelves. Magazine editing and publishing students spend scores of hours in dedicated magazine design courses – but truth be told,…more

Product Photographer Tips & Tricks

Product photographers are the unsung heroes of great websites. Well-designed pages are important and so is scintillating copy, but without photos that showcase your products brilliantly, you may’ve wasted a lot of resources. Today we’re going to look at some key areas a product photographer should focus on to create great images of even the most…more

4 Keys to the Best Menu Design

One of the most important factors to driving restaurant sales is menu design. Unfortunately, this is the one area where restaurateurs pay the least amount of attention, thinking that food and atmosphere will be enough to drive sales. While this might be true in some restaurants, it certainly isn’t true in all and it definitely does not…more

5 Attributes of a Successful Brand

5 Attributes of a Successful Brand 1. The brand is properly positioned Regardless of your business type, you must know the following things in order to position your brand properly: Who you are What you do How you are better, or plan to be better than competitors Who your target market is (The more information…more

Why You’re an Amazing Food Photographer

The first place to start is, “Why wouldn’t you be an amazing food photographer?!” You love food, you embrace the local spirit, and you find art in everything from a fork to a filet. As the story goes, we eat with our eyes first. We see the beauty in the colors on our plate, and…more

10 Reasons Why You Are in Need of a Website Redesign

Sometimes website redesign is a necessity for success. There are enough ways to lose customers without contributing to the problem by making visitors to your website angry. And yet, we tend to see some of the same mistakes again and again – errors that cause businesses of all sizes to lose traffic, and revenue, that…more

Are You Hungry for a Bigger Marketing Impact?

Here at Envision Creative Group, we don’t mind admitting that we always have an appetite for new creative challenges. Recently, we have found that one of the best ways to satisfy that craving is by working for clients in the food, beverage, and hospitality industries. As it turns out, there are a lot of restaurants,…more

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