…$600 billion of spending in others. Yep. You read that right–Generation Z is a spending power that can’t be ignored. Gen Z-ers are cold-blooded killers Like their Millennial predecessors, Gen…
What You Need to Know About Marketing to Generation Z (It Has to do with $44 billion) [blog post]
…line? You can’t ignore Generation Z’s marketing potential. Marketing to Generation Z Generation Z’s mentality is shaped by the expectation that they will have to work harder than the generations…
The Gen Z Book [resource]
…is the book for you. This book will empower you to communicate with them through deepened empathy and effective marketing strategies. With this Zbook you’ll learn why there are 644…
Generation Z: 5 Things Your Business Needs to Know [blog post]
…Generation Z Different A major difference between Gen Z and Millennials is their exposure to the internet while growing up. The oldest members of Generation Z were born around 1997,…
5 B2B Marketing Tips For More Leads & Sales [blog post]
…to Millennials and Gen Z, such as: Personalization Emotional Marketing Thought leading content Transparency (in pricing and processes) 5.Tap Into Millennials + Gen Z They’re the generations who value experiences…
Top Converting Content Pages Your Website Needs [blog post]
…content to help educate and capture leads. Here is a quick conversion example: Last January, we wrote a couple of blogs about marketing to Gen Z to promote our Gen…
Winning Content Marketing Ideas [blog post]
…have watched video content at least once a month. (Source: Oberlo) In our Generation Z book, we talk about how Gen Z consumes 30+ videos A DAY and Millennials aren’t…
Why We Love Sustainable Packaging [blog post]
Is sustainability cool? Well, Gen-Z, Millennials and the ocean sure think it is. Did you know that about 73% of Millennials and members of Generation Z are willing to spend…
The Video Marketing Bandwagon: Trends for 2020 [blog post]
…which is why your video marketing strategy needs to incorporate video ads. By 2020, Gen Z will make up 40% of all consumers and the key to Gen Z is…